Company description
comScore is a global Internet information provider to which leading companies turn for consumer behavior insight that drives successful marketing, sales and trading strategies.
comScore’s experienced analysts work closely with clients to identify their business objectives and determine how they can best apply and benefit from comScore’s vast databases of consumer behavior. comScore maintains massive proprietary databases that provide a continuous, real-time measurement of the myriad ways in which the Internet is used and the wide variety of activities that are occurring online.
Meet Your Objectives with Proven Research Based on Superior Technology
Whether your focus is online or multi-channel, direct response or long-term branding, domestic or global marketing, comScore provides the knowledge you need to achieve your objectives.
This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through this approach, comScore delivers seamlessly integrated behavioral and attitudinal research that marketers have long sought.
comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore delivers solutions that focus the company's unique technological and methodological strengths on meeting client needs through two divisions:
Team
Magid M. Abraham, Ph.D. (CEO):
Dr. Magid Abraham is president, CEO and co-founder of comScore, Inc. Prior to co-founding comScore, Dr. Abraham was founder and CEO of Paragren Technologies, Inc., which specialized in delivering large scale Customer Relationship Marketing (CRM) systems for strategic and target marketing. Paragren's customer base included large consumer marketing companies in the telecommunications, financial services, travel and retail industries. Paragren is now part of Siebel Systems.
Before founding Paragren, Dr. Abraham was president and COO of Information Resources, Inc., a major international research company, which he led through a period of rapid growth in revenues, market share and profit. Throughout his IRI career, Dr. Abraham was a prolific innovator who designed a number of pioneering marketing applications that became standards of CPG marketing practice.
Dr. Abraham is a widely recognized expert on consumer modeling and decision support systems. He has authored several articles in the Harvard Business Review and Marketing Science. He has received the Paul Green award by the American Marketing Association (AMA) for the "best article that shows or demonstrates the most potential to contribute to the practice of marketing research and research in marketing," and the AMA’s William F. O’Dell Award for an article “that has made the most significant long-term contribution to the marketing discipline.” Dr. Abraham has given numerous speeches on marketing subjects in various industry conferences and forums.
Dr. Abraham received a Ph.D. in Operations Research and an M.B.A. from MIT. He also holds an Engineering degree from the Ecole Polytechnique, France's premier science and engineering school.
