Company description
Codif.ly is the world's first mobile centric QRcode and link shortener switchboard solution. It allows you to create device and location specific business rules for your shortened link or QR code. This way you can drive more conversions and help effectively enhance your media buys for larger organizations.
Using it is extremely easy and quick. Codif.ly also integrates open API for distribution for external application development. The common client/user would be one that has a national advertising campaign or a mobile application across multiple platforms. After being asked over 200 times in 2010 "how do I market my application?" by potential clients with mobile application startup ideas, we realized that the mobile application marketplace has a positive feedback loop built into it.
Apps in the top 25 stay in the top 25, and it is difficult for a new app the break into that market without a major marketing budget. SEO is not as effective for mobile applications as it is for internet applications. The search within itunes is lacking, and Android doesn't really even have a proper online marketplace. Mobile application developers need a way to market their apps cost effectively and not have to worry about providing six links to each app version in the different app stores.
With a dynamic system that identifies the device reading the QRcode, Codif.ly can push the user to appropriate app store, android market or app world.
Give it a try at www.codif.ly.
Team
Bryan Colligan
Bryan Colligan has been running Apollo Matrix for the last 2 years Apollo Matrix is Custom Mobile application development shop with previous innovaitons such as Dosonic a Mobile text to speech platform, Spiral an Image Recognition Platform, an unamed augmented reality advertising platform, Unbound an Ipad publishing platform,
At Apollo Matrix Bryan has consulted with over 100 companies and startups. Including Kidsafe, JunoWallet, 8 coupons, TiHi, Winter Music Conference, Kidfit, The New Republic, TopAgentGuide, Citizens for afforable Energy, Digitas, Barkely's, Razorfish, Leo Burnett, The Hollywood Reporter and the Drupal Association.
Before ApolloMatrix Bryan Worked at Finalview, Avanco, Zanett, CSC, Oracle in as well as in coordination with CSX, IBM, Deliotte, Marine Corps, Department of Labor, Social Security administration, Federal Election Commitee.
Anne O'Flaherrty
Anne has 15 years of IT consulting experience and Currently Vice president of AppFactory. At AppFactory Anne is responsible for managing project lifecycles to ensure designs are technically feasible including prioritizing developer’s tasks and resolving implementation issues. She has also worked on the following mobile applications:
- Miller Lite’s Tip n Spin
- Integrature’s AIADC, Head of the Charles iDash, iStroke, National Mall, and Williamsburg
- TravelBrain’s MyTourGuide
- Special K’s myPlan
Before App factory Anne worked for Motionsoft Inc. and Capital One Financial Services, Inc. She also has multiple Database Certificaitons and an extensive background in Technical Business Analyst positions.
Business model
Freemium model with advertising support.
Charge for analytics and multiple projects as well as creating affiliate monetization techniques.
Competitive advantage
First to Market
Solving a problem in a unique way
niche client driven
Already have clients prior to launch