Coach Alba

Coach Alba was founded in 2010 with the mission of helping individuals achieve significant personal lifestyle changes. To do this, Coach Alba builds tools that combine the most proven behavioral research with Web and mobile technologies that help people through crucial moments when they are most likely to give in to temptation.

In 2012, Coach Alba launched its flagship product, an adaptive, personalized SMS messaging platform designed to offer meaningful and timely support to users as they work toward personal improvement goals. The platform’s use of SMS texting makes it more widely available than a mobile app and more able to reach users during their individual crucial moments of vulnerability.

The platform learns more about users with every text message and includes an online dashboard that offers a personal history, relevant trends, and other useful data designed to help users make positive, lasting changes in their lives.

Coach Alba’s founder, Vincent Han, personally used the techniques the company is built on to lose 55 pounds. Coach Alba has already helped thousands of people change their lives and aims to help many, many more.