March 2011 launch: latest product on the Closely Platform, Social Select - a new model inverting Daily Deal concept to an individual private deal engine, designed for customer loyalty + referral marketing. To fit SMB behavior we pioneered a Demand Print use case. How very retro!
on April 11
Live Social Marketing, built ground up on real-time media, simplified into one dashboard and mobile remote control.
Social and real-time media combine to form powerful new ways to ignite and capture local consumer action. But small businesses will not create and manage multiple points of presence across LBS, social, and mobile search.
We consolidate and simplify, maintaining the distinct viewpoint of the small business owner and their agents. We focus on practical innovations that fill the gap between cautious small businesses and mobile-ready consumers and customers.
The business can create and manage multiple types of live promotions, we automate publishing, tracking/analysis, transactions and redemption across Social Channels (Twitter, Facebook), Search (Google Place Pages), Website (Live Offer Widget), Deal Media Channels (DealMap, etc.), LBS/Check-in, Custom Publisher Channels (Live Search Tags, Live Display Ads) and Customer Social Network (SocialSelect.com). Publishing can be instantly initiated and changed via a simple Mobile Remote Control.
CEO is founding executive behind MapQuest, Jabber, Local Matters. Co-founding team have held early leadership roles in Jabber, Newsgator and Tendril Networks.
Transactional Commerce. We maintain beta direct SMB relationships, while building out agency and local media distribution partnerships, who layer their share of commerce or agency moels atop our share.
Deep knowledge of team on a range of real-time platform, local media and small business marketing applications. Co-founding team from MapQuest, Jabber, Local Matters and Newsgator.
Strong reputation with channel partners who will bet on us early, based on success track record and domain knowledge.