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Chirpit
Location: 302A West 12th Street #123, New York City, New York, United States, 10014, United States
Stage: Alpha (prototype)
Number of employees: 1-5
Funding history:
- Date: 03/2012, Seed: undisclosed amount
Short URL: vator.co/chirpit

Chirpit

Startup/business
New York, United States United States
http://www.chirpit.fm

Chirpit.Fm is a cross platform mobile app that allows users to communicate in a new way by using soundbites (typically 5 to 15 seconds) of popular culture that capture the essence of how they feel from movies/tv/music/sports/news current events. Its is essentially the electronic modern day equivalent of a greeting card but more impactful.

About
Activities
Company description

Chirpit.Fm is a cross platform mobile app that allows users to communicate in a new way by using  soundbites (typically 5 to 15 seconds) of popular culture that capture the essence of how they feel from movies/tv/music/sports/news current events.  Its is essentially the electronic modern day equivalent of a greeting card but because it uses original audio it packs far more of an emotional punch than a greeting card ever could.  

Its uniqueness lies in its categories which group soundbites by emotion. Example categories include "break up", "rant" "love u" "insults" "inspirational" "ghetto" "gay" etc etc.  There is currently an "alpha" version working with 30-50 users and the feedback has been nothing short of tremendous. We believe  in this age of instant gratification and reality show craziness Chirpit will be a new social barometer of popular culture and  show instantly "whats trending" not to mention a new way for people to communicate- especially teens/tweens. The team behind Chirpit are seasoned professionals who collectively have worked more than 100 years experience working in tech/media/music.

Revenue comes from several sources including "paid sponsered Chirps" which will happen after every 10 chirps and click through revenue from a "buy" button located under each Chirp which will link to our Chrpit banded Amazon store. There will also be an ad sponsered :chirp of the day". We believe Chirpit also solves one of the big problem facing mobile advertisers: " how to make an inpactful ad on a small screen" as it essentially uses a radio model of audio advertising.

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Team
Business model

Paid sponsor ad after listening to 10 Chirps
Ad sponsored “Chirp of the Day” Category
Click through revenue through our own branded Amazon Store ( every Chirp will include a “buy” button linking to Chirpit Store
Expect 1%-2% Conversion rate on Click throughs
Chirpit solves “limited real estate screen size” problem for mobile advertisers by using radio ad model
Encourages advertisers to be creative and create Chirps that users want to share: Eg Major medical boyee”  from Aflac
Huge  advertising opportunity for media companies to promote upcoming TV series/movies/music EG NBC paying to promote new series of The Apprentice with a  “Your Fired” Chirp

Competitive advantage

1ST IN MARKET

Investors
Investor Deafult Image
Rob Delf - Unconfirmed
Investor Deafult Image
Marc Levin - Unconfirmed
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Ellis Rich - Unconfirmed