Company description
Calenjoy (www.calenjoy.com) is a social calendar that automatically organizes the events in your life.
We believe that how people choose to spend their time reflects what they value, what matters to them, what drives them, what they love...what they live for.
Our mission is to leverage this knowledge through a social calendar that truly helps users live their lives better.
Calenjoy integrates across your social networks and then intelligently (and automatically) displays your life’s schedule and events in a beautiful, easy-to-use application.
Our recommenders:
Jay Samit - http://www.linkedin.com/in/jaysamit
Ashish Soni - http://www.linkedin.com/in/ashishsoni77
Team
Evan Tann / "The Hacker"
CEO and Co-Founder
Evan founded Local Textbook (http://localtextbook.com), which was mentioned in the New York Times and Lifehacker, and he worked full-time as an engineering intern for clients nationwide, including Harvard Law.
Alex Park / "The Hustler"
COO and Co-Founder
Alex started as an entrepreneur at the age of fourteen, and has built two profitable businesses in the past. The first business, producing and selling music licenses, was started at the age of 14. The second business, a “Geek Squad”-like computer repair service, was created while in college and scaled to become his city’s most-highly recommended service. He also spent last summer developing a comprehensive go-to market strategy for a software company, and last semester building important partnerships for the Y Combinator startup, Grubwithus Inc. He has also created numerous award-winning business plans / pitches, a list of which can be found here.
Business model
Calenjoy will make money through successful product recommendations to our users. We can recommend products that are perfect for each event on their calendar.
http://cdixon.org/2009/09/27/online-advertising-is-all-about-purchasing-intent/
If a user has a lunch date planned on his/her calendar, we can warmly recommend a deal from Groupon/LivingSocial, allowing our user to 1) eat somewhere with a high rating and 2) receive a steep discount. The user can purchase the deal within a few clicks, and without ever having to leave their calendar,
If a user is inputting plans to attend a graduation on their calendar, we can tactfully recommend offers from Amazon for gadgets, and other good graduation gifts. The purchase can, again, be completed without ever leaving Calenjoy.
As a last example, if a user is placing plans on their calendar for a trip to NY from LA, we can help the user book evertyhing from a flight, to hotel, to car rental. This will all happen natively in the Calenjoy experience, powered reliably by partners such as Priceline or Expedia.
Competitive advantage
Just like Google Search, our algorithms are our sustainable competitive advantage. Right now, we have the ability to parse everyday discussions on Facebook to detect events, generate images for events automatically, and classify them into various categories—such as work, personal, and social—to accurately recommend friends to invite. Soon, we’ll have a fantastic product recommendation engine as well.
Also, due to the competitive nature of the relationship between Google, Apple, Facebook, Microsoft, and Twitter, our competition will not be able to come out with a product like ours, which serves as a integrated tool combining all of our competitors services.
Alex Park
