Mark Boyle, Co-Founder/CEO and Jason Zinn, Co-Founder/President both have several years experience in direct marketing businesses from mail order catalogs to direct response advertising to internet retailing. The parent company currently has a portfolio of five internet retail sites ranging in the sports medicine and orthopedic braces markets.
CYA is currently the only online retailer marketing sports protective gear to both Team and Extreme sports industries. Typically, recreational and professional athletes acquire their equipment from sport-specific market places. Now, athletes can get their gear from one source that offers a diverse selection of product categories for every imaginable sport. CYA will also use its social networking site, Crashbus, to offer sponsorships to athletes creating higher market visibility and brand identity.