Location: 9th Floor, Tower Building, 11 York Road, London, London, United Kingdom United Kingdom
Founded in: 2008
Stage: Not applicable
Number of employees: 50+
Short URL:
Followers (7)
Awards and mentions
Adfonic won the 'Angel or VC-backed Business of the Year' award.
Adfonic won the 'Angel or VC-backed Business of the Year' award.
Adfonic were named as a finalist in the 'Mobile Business of the Year' category.
Adfonic were shortlisted in the 'Digital Innovator of the Year' category.
Adfonic were named as a finalist in the 'Best Advertising Network' by Mobile Entertainment.
Adfonic were named as a finalist in the 'Most Effective Mobile Advertising Platform/Network' category by Mobile Marketing Magazine.
Adfonic were named as one of the top 50 mobile innovators by Mobile Entertainment.
Top 100 tech start up companies in the UK.


Precision mobile advertising
United Kingdom United Kingdom

Market-leading mobile Demand-side Platform (DSP)

Company description

byyd is a mobile Demand-side Platform (DSP) that enables advertisers to connect with precisely targeted mobile audiences around the globe.

byyd's agency, ad exchange, trading desk and direct clients all realise competitive advantage from its cookieless tracking, smart algorithms, programmatic buying and ability to harness the value of big data. Using byyd's natively mobile technology, with a choice of SaaS or managed models, they can run performance, rich media and video ad campaigns across a wide range of inventory sources to drive direct response, increase consumer engagement and build brand awareness.

byyd is headquartered in London with further operations in Paris and Munich.


Competitive advantage
  • Sharpen your focus. byyd employs people who thoroughly understand mobile, who have been immersed in it, who develop mobile-specific technology and have mobile-specific expertise.
  • Cut through complexity. We give users more transparency, control and efficiency throughout the lifetime of a campaign, cutting through complexity from planning, to execution, to reporting.
  • Perform programmatic precisely. We know that we regularly outperform our competitors, and this is because of the effectiveness of our algorithms, the robustness of our technology, the way we work, and the people we hire.