Company description
Brainspray promises to increase any streaming media publisher's ad revenue overnight. By taking advantage of our innovative, proprietary technology, Brainspray clients reduce ad clutter and increase user interaction.
Team
Who's On Our Team: Our founders have worked together since 2002 on several projects that have appreciated very quickly, including a Mortgage Bank founded during the worst financial crisis in history that went from zero to $100 million per month in volume in less than one year with under $2 million in financing.
The development team has worked together for the last seven years and been responsible for the first financial business intelligence software in the world certified on Windows Server 2008, two of the first products in the world certified on Vista, and one of the first ever Certified for Intel. Other projects completed by key programmers on the team during that time include the most widely used internet radio player and one of the first Internet HD video systems.
A Co-founder of mp3.com, which rose to a market cap of nearly $7 billion during its IPO debut, recently joined the company as an advisor
Business model
How We Make Money: At the initiation of a contract, we measure the prior month's CPM, CPC/CPA or other advertising rate metric for the streaming video or music site.
Any increase over that rate realized is then multiplied by % and that becomes our fee to the publisher. The other balance goes directly towards the publisher's bottom line.
How We Prove The Value To Advertisers: Reward consumption equals 10X to 50X click through value - so as users are redeeming rewards, advertisers see real-time results on-demand.
How Big The Opportunity Is: Online video ads are projected to reach over $7 billion by 2012, which could generate $70MM to $700MM in revenue for BrainSpray. Streaming music has yet to be monetized online the way terrestrial radio has been. We believe BrainSpray can be the bridge to crossing that chasm. If we are correct, BrainSpray could dominate the industry.
Competitive advantage
What We Do: We offer streaming video sites and streaming music sites an opportunity to double and triple the rates they receive from advertisers.
We offer advertisers a way to place their products in the minds of video and music site users in ways no other company has ever offered. We refer to this process advantage as "Limbic Linking" because it targets the reward center of the brain in a manner that actually increases user enjoyment and focus on the content they are consuming. That enjoyment is then associated with the brand that offers promotions (rewards) for the viewer/listener.
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