Boomja.com
Location: 10 Montagne Drive, Shelton, Connecticut 06484, United States United States
Founded in: 2006
Stage: Revenue generating
Number of employees: 1-5
Profitable year: already profitable
Short URL: vator.co/boomja-com
Admins (2)
Followers (24)

Boomja.com

The Internet Organization Project
Startup/business
Connecticut, United States United States United States
http://www.boomja.com
About
Company description

Boomja is an opportunity for people everywhere to be part of the next generation of search and search marketing.

Boomja enables anyone to collect and organize even vast amounts of information on the subjects and topics they care about, and intuitively organize it into specific, browsable search destinations to match all the possible ways targeted audiences need to think about it and use it to find answers to specific questions and solve specific problems.

 

The ability to help the world connect with information, experience and expertise faster and more powerfully is now available to everyone - and so is the ability to profit from it.  Individuals can easily create continuous annuity-like income from Google AdSense and affiliate advertising, and businesses can generate continuous leads as well as ad revenues from the highly targeted audiences they need to reach.

 

Boomja’s simple-to-use interface requires no programming or HTML skills. 

 

Human intelligence and categorizations improve search.

 

Computer algorithms, spiders and other search technologies do not have the ability to understand, think about or organize information the way people can.  

  • Technology cannot understand all the possible meanings, intentions or values of information; or predict all the possible 
    ways people may need or want to use information.

  • Technology cannot harvest information from all the Deep Web sources (95% of the Internet’s content) that people can access, and cannot always decipher the difference between useful content and spam.

  • Technology cannot find and organize the content, experience and knowledge needed to help people find answers to specific questions or solve specific problems.

  • Technology cannot imagine or envision all the possible values of information well enough to organize it to help people identify and discover associations and relationships that would otherwise remain fragmented and/or disconnected.

Do you shop with only one dealer before buying a car?  Do you rely on only one opinion before deciding upon an important surgical procedure for yourself or a family member?   Do you limit your research to the expertise or musings of one blog before writing a report or creating a market strategy?  Can you skim through the first few of a zillion pages of search engine results to get your hands around a subject or an industry?  The answers to each of the above for most of us is no.

 

Only people can apply the experience, emotion, knowledge, perspective and vision to the challenges of collecting and connecting information to help people find it and use it better. 

 

Static categorizations improve search and search marketing.

 

Improving Search:

Search engines cannot index dynamically generated search results however they can and do index static categorizations.  Organizing content into carefully keyworded “specific” search destinations helps search engines index and match your content with search requests, especially as searchers begin to narrow and refine their search. 

 

Combining location with even highly competitive keywords (i.e. Home Mortgage White Plains, NY) provides tremendous local search results and also helps search engines match searcher IP addresses to prime keywords.

 

Improving Search Marketing:

Randomly associated search results and random keyword appearances require random luck for ad conversions.  Static categorizations of specifically purposed content however provide a much higher degree of audience and interest targeting to create the best ad conversion opportunities possible.

 

Creating specifically purposed categorizations of selected content can help and support shopping and decision making for highly targeted consumer and business audiences when and where they are closest to the moment of making a purchase.

 

The increasing surge in online advertising has created tremendous revenue and lead generation opportunities for organizing information.  Join our rapidly growing community of Internet information guides and be a part of the next generation of search and search marketing – or contact us today about building a directory for you.

Team
Buff Bowen, President and Co-Founder 
 
Buff is a serial entrepreneur with three prior successful businesses:  American Computer Resources, Inc., StudyWeb.com, and HAB Technologies LLC 
 
American Computer Resources, Inc., (ACR) 1983 – 2001, started with $1,000.  ACR pioneered International PC distribution through 5 company-owned offices/warehouses in Germany, Denmark, Australia, England and the United States.  Buff built a network of over 5,000 channel partners across 100+ countries through continuous travel and trade shows, selling an aggregate of nearly $1billion of PC equipment to this network. 
 
Award: Winner of the 1994 Connecticut Governor's Award for International Trade  
StudyWeb.com, (SW) 1994 – 1999, our first directory. SW was one of the largest and most trusted academic search resources on the Internet. SW indexed over 120,000 human reviewed websites in 8,500+ subject areas, generating 3.5 million page-views per month while amassing over 60,000 linkbacks prior to its sale to 
Lightspan Corp (now Plato) in 1999 for $3.5m. 
 
Award: 1997: Selected as a Semi-Finalist for Outstanding Achievement in the Third Annual Global Information Infrastructure (GII) Awards in both the Education and Children categories.  
 
HAB Technologies LLC, (HAB) 1999 - Present.   HAB converted knowledge gained from StudyWeb’s information structuring experience into secure market, military and defense “Intelligence Intranets” which were successfully marketed to clients that included Pfizer, Bayer, Henry Schein, Foster-Miller and PA Consulting. 
 
Robert Donovan, Chief Technology Officer and Co-Founder 
 
Robert is responsible for the design and development of HAB Technologies’ software applications, including the development of StudyWeb, the group’s first successful software and Authoritative website products.  Robert’s past experiences includes three years of project management development at SKL, a Halifax, Nova Scotia company where he was the Internet Project Leader.   
 
Bill Mahar, Vice President, Marketing 
 
Founder of an online marketing design consultancy specializing in e-marketing solutions, brand management, website creation, SEO, PPC, affiliations and lead generation.  Experience in marketing, technology, internet 
advertising, international trade, finance and real estate.  Clients include: Dodge, Belimo, Century 21, GE and GTE. 
 
Thomas J. Friedlander, Advisory Member, Interim CFO 
 
Tom, formerly a CPA with Price Waterhouse, co-founded FM Pharmaceutical Products in 2005 to launch several innovative technology products into the pharmaceutical market.  As Corporate Business Development advisor for Foster-Miller, Inc., Tom helped develop, close and maintain multi-million dollar contracts with major pharmaceutical companies.  Tom served as Chairman of a NASA Science Advisory Group (IBC) from 2000 to 2002, and was President and Co-Founder of Cyberlab, Inc. from 1998 until its sale to Gilson, Inc. in 2000.   
Business model
Boomja enables a nearly unlimited number of individuals and businesses to share in the profits and benefits of organizing internet content to improve search and search marketing for subjects and audiences they care about. 
 
Boomja combines human intelligence and proprietary Internet classification technology to scale the creation of vertical directories that can organize and connect the Internet’s randomly scattered information.  Boomja’s directories improve and enhance search and provide advertisers with a significantly expanded surface of highly focused online “real estate” to attract, return and convert targeted audiences more frequently and effectively with.  
Competitive advantage
Boomja's closest competitors are blogs and blog-like properties that cannot match the browsing capabilities or highly scalable optimization of keywords, phrases and content into massive volumes of specific search destinations critical to Boomja's organic growth and revenue generating advantage.