Big Bamboo, LLC.

My Wet Rock … is all about the water.

What if it took you less than a minute to do something that could significantly increase the world’s supply of clean, fresh water?  

Would you?

70% of the Earth’s surface is covered with water, but less than 1% is actually available for treatment and use.  Water is a renewable resource but we are using it up faster than nature can replenish it.  Increases in human population, basic needs like food and clothing (see virtual water footprint), deforestation, global warming, and wastefulness all pose a significant threat to our ability to supply accessible clean water to human beings across the planet.

What most people don’t realize is that each individual, every small business and even large corporations could have an easy answer and solution to preserving this essential resource.

What is that you ask?  Well, stay tuned for the introduction and release of My WetRock.

It’s time to stop wondering when our environmental action groups and government agencies are going to do something about this.

Helping the environment is no longer about raising “awareness”.

No, the time now is for “ACTION!”

NOW is the time to ask, “what can I do?”

Meet My Wet Rock

The world’s first environmental product that will

educate, illuminate and help us save the environment

… one flush at a time.

Learn more by signing up to receive our product announcement and news of our launch of My Wet Rock.

Stephen Meade – Founder

Highlights-

• Built 11 companies
• Deep background in transaction processing, mobile, logic flow, psychology, and sales
• Extensive contacts, board of advisers, and global relationships
• Ability to build substantial management teams
• Largest company went from $30MM to $950MM market cap
• Proven leader, speaker and builder of value

Mr. Meade is the Principal and Founder of BigBamboo, LLC., (www.BigBambooLLC.com), a personal incubator formed to help bring companies from visualization to realization.

Serving as Chairman and “Resident Rainmaker”, Mr. Meade is the visionary, creator, recruiter and team builder for the companies that make up the BigBamboo family.

Mr. Meade has been involved in the creation of companies such as the following:

• MyWetRock- Environmental Water displacement device
• Cenoplex- Wireless audio advertising platform and insertion engine
• OrionNation.com- an “Industry Generated” content portal for celebrities
• MonetaPro-web-based software application for global trading
• RONAStar-an enterprise solution which empowers large corporation to save money
• Community Commerce Networks-ComCom- which is a closed loop and private labeled transaction system for affinity groups
• MBTweeners- a mens clothing line
• Spoonmantics- a romantic gift line of jewelry, chocolates, and clothing
• Isolation is a Good Thing- How to Meet and Attract People- an almost completed sales, psychology and networking book
• EZStash- consumer data back up service
• And several others

Mr. Meade is a life long entrepreneur, having created 11 successful companies. He has been involved in e-commerce for the past ten years, having launched several e-commerce ventures.

This involvement has provided for an extended base of knowledge in the transaction processing and payment facilitation space. Known as an avid and exemplary connector, he has developed a network of influencers across the globe.

As a the current Chairman of BigBamboo, a holding company which creates organizations that fill a “deep gap” in existing industries, Mr. Meade has played an integral role in creating the various portfolio companies and in developing their strategies, advisory and management board, and go to market initiatives.
As current Founder and Board Member of Cenoplex (www.Cenoplex.com), the company is leading a global initiative to create the first ever audio ad insertion platform for the wireless industry.

While CEO of MonetaPro (www.MonetaPro.com) Mr. Meade created the company concept, business model, management team, systems and strategy. Under his direction the company has created several product offerings based on the same core technology. The “Community Commerce” aspect of the MonetaPro systems enables the company to provide a solution for members within an affinity group or specific community to buy and sell from each other. RONAStar empowers a single large company to redeploy their own idle assets internally, and EAMS (emergency asset management system) is for disaster management and business continuity.

Mr. Meade has been involved in e-commerce for over 14 years, having launched three other successful e-commerce ventures. This success has provided for an extended base of knowledge in the transaction processing and payment facilitation space.

In 1996, Mr. Meade founded VirtualSellers.com (OTC BB: VDOT), a provider of e-commerce transaction processing services for Internet-based e-tailers. Mr. Meade helped develop the transaction processing systems at VDOT. VDOT was sold in 1999 to a public company that assumed the name Virtualsellers.com. At it’s height, VDOT had a market cap of $950 Million.
VDOT- the technology, service and concept- was an early precursor to what later became PayPal.

In 1999 SiteVisions.com (the name was created by Mariah Carey) was created to provide web site and database development. The company was sold in the spring of 2000.

The next venture was the creation of MonetaPro.com. This company created a unique software application that has provided multiple applications across global markets.

The current company ComCom Networks is a spin out technology acquisition, and falls squarely in the transaction processing space.

Mr. Meade has extensive background, contacts, and abilities in the transaction space. His relationships extend from the founder of Visa, the Head of Citigroup, former directors at First Data and Mastercard, as well as global financial contacts.

Prior to founding VDOT, Mr. Meade was a regional vice president with Travelers Group, a Fortune 500 financial services company. His responsibilities included hiring and training a sales force with full commission positions. He was licensed in the insurance and securities industries and held a Series 6 & 63 license as well as Series 26 Principle’s license.

Mr. Meade is a proven entrepreneur and leader, with a unique ability to network within high profile organizations.

Utilizing a background in sales and sales psychology, Mr. Meade brings a unique perspective to the world of online commerce and transaction processing. With the use of Neurolinguistics, logic flow, and site design, Mr. Meade has created successful, intuitive and forward thinking online business models.

Mr. Meade is a proven speaker and has been on panels, covered topics at industry events and given lectures at numerous universities including USC, UCLA, Northwestern University , University of Chicago, Loyola University, Peter Kiewit Institute, Illinois Institute of Technology, University of Illinois at Chicago, University of Missouri at Kansas City, and the University of Nebraska.

Mr. Meade is a Founding Member of KnockNOW- a non-profit created to accelerate the opportunity for entrepreneurs- www.knocknow.com, and is an avid soccer and volleyball player.
Mr. Meade is on the advisory board of the following companies: International House of Blues Foundation- Chicago, (www.IHOBF.com, Massachusetts Institute of Technology (MIT) Enterprise Forum (www.mitefchicago.org ), Eventric (formerly PC Guild), which provides a tour management solution for Bands and entertainment (www.pcguild.com), AgileCo.net, CrossOver Entertainment and Management, and several more.

Mr. Meade was a judge for the prestigious global business plan challenge from Thunderbird (www.innovationchallenge.com), and a finalist judge for Boats.com.

Luc Vanhal COO/CFO

GUTHY-RENKER Inc ( July 2005 – Present)

Chief Operating & Financial Officer
Palm Desert, CA
Santa Monica, CA

Guthy-Renker is one of the world’s largest direct response television companies with sales of more than $1.5 billion. The company develops, manufactures and markets celebrity endorsed products in areas such as skin care, cosmetics, hair care and fitness products. The company has offices in the US, England, Germany, Australia, Japan, Sweden, India, Korea and China and maintains a worldwide net of distributors in other territories.

Responsibilities include Finance, Accounting, IT, Human Resources, Customer Service, Inbound Telemarketing, Vendor management, Procurement, Manufacturing, Fulfillment, Distribution and Warehousing

 Manage 8 direct reports, with a worldwide staff of over 1,000 employees and close to 1,200 third party agents.
 Renegotiated a $500 million multi-year distribution deal, saving the company 12% in operating expenses.
 Negotiated the acquisition of a small distribution and call center in the US.
 Negotiated acquisition of a Direct Marketing company in Europe, giving immediate access to Nordic, Eastern European and German markets.
 Negotiated the acquisition of major Beauty brand in the US.
 Reduced staffing levels in procurement area by over 50% by bringing in new technology and seasoned managers.
 Set up Asia based sourcing and quality assurance group to ensure product compliance.
 Upgraded Oracle ERP system, including planning modules, eliminating excel spreadsheets.
 Negotiated a home delivery service with Fedex , saving company annually over $10 million in shipping expenses.
 Reduced product lead time by over 50%, while cutting inventories and keeping out of stock situations under 1%.
 Established Preferred Vendor Program.
 Implemented Automated Voice Recognition system for Customer Service calls, allowing a customer to handle any questions without operator invention. This reduced annual costs by over $5 million.
 Initiated a major overall of all IT systems related to Customer relations, allowing the company to gain direct control over the relationship with its customers.

BELKIN CORPORATION (August 2004 – July 2005)

Chief Operating & Financial Officer
Los Angeles, CA

Belkin is a technology leader in connectivity solutions for the computer and consumer electronic users. A privately held company, it develops, distributes, markets and sells technology products such as networking, power protection, desktop accessories, mobility and iPod accessories, into major retail and distribution outlets. Belkin has offices in the US, Europe, Singapore, China and Australia.

Overall worldwide responsibility for Finance, Accounting, IT, Procurement, Supply Chain, Human Resources, Strategic Planning, Distribution & Warehousing, and Legal departments.

 Managed a staff of approximately 500 people based in the US, Europe, Asia and Australia.
 Upgraded computer systems worldwide implementing Oracle in Europe and PKMS in Australia.
 Installed financial discipline and consistent reporting. Reduced reporting cycle from 5 weeks to 4 days.
 Consolidated US Warehousing and distribution into one facility, saving $25 million annually.
 Set-up strategic sourcing organization in the Far East.
 Re-aligned functional departments to support the business and installed proper internal controls & procedures.
 Reduced amount of retailer programs and allowances by installing proper internal reviews.
 Sold and leased back the U.K. distribution facilities at a gross profit of $15 million, with no impact on net profit.
 Implemented a strategic plan process.
 Reduced SKU count by more than 80% and inventory by $ 40 million or 30%.
 Brought in professional management to manage key functions, especially finance, operations, IS and accounting.

VIVENDI UNIVERSAL GAMES (February 1999 – July 2004)

President & Chief Operating Officer (January 2001 – July 2004)
Los Angeles, CA

The gaming business unit of the French media and utilities conglomerate Vivendi, Vivendi Games published best-selling video game titles for PC, console systems, and the Web, including franchises such as The Simpsons, The Hulk, World of Warcraft, and Crash Bandicoot. The company encompassed development studios Blizzard Entertainment, Fox Interactive, Massive Entertainment, Value Line, High Moon Studios, and Swordfish Studios. It also co-published and distributed games for partners including Interplay, InXile entertainment, and Mythic Entertainment.

Managed and provided leadership for the $ 800 Million Division of Vivendi with activities in publishing, development, distribution and sales and marketing of consumer PC software and video games in entertainment, education and home productivity.

 Managed staff of approximately 2000 people in Sales & Marketing, Operations, Human Resources, Finance, Accounting, Legal, Business Development, Public Relations, IT, and Product Development.
 Grew business from $200 million in 2000 to 800 million in 2003, whilst substantially improving profit margins and cash flow.
 Pushed to enter the console market, resulting in $300 million of sales within 2 years
 Set up division to market and distribute independent developers product through our infrastructure, resulting in sales of $150 million after one year.
 Led major restructuring of company in 2001 which resulted in staff reductions of about 1/3 of total without jeopardizing the business.
 Managed development of “World of Warcraft” massive multiplayer game, currently with over 15 million paying subscribers and now generates over $1 billion in sales annually.
 Entered casual on-line gaming market through Flipside acquisition.
 Implemented matrix structure with both regional as well as product based groups and P/L responsibilities.
 Acquired external development studios to complement existing internal studios.
 Guided company through long divestiture process, whilst maintaining key staff and partners.

Chief Financial Officer (February 1999 – January 2001)
Los Angeles, CA

Hired by Vivendi upon acquisition of Cendant Software to bring financial discipline to their new division.

 Implemented company-wide Oracle system covering finance, accounting, manufacturing, distribution and sales to replace non Y2K compliant system in nine months.
 Developed operating plans and strategic plans reflecting joint vision for all five development studios.
 Moved distribution warehouse and shipping to state of the art facilities in Fresno, saving over 20% in costs for operations. In process sold real estate held by company realizing a substantial profit.
 Implemented strict product greenlight procedures involving management, sales, marketing, finance, operation and development in all product investments.
 Re-vamped company, turning from loss of $115 million at acquisition to $65 million profit the following year.

THE WALT DISNEY COMPANY (June 1990 to February 1999)
Burbank, CA

The Walt Disney Company is the world’s #2 media conglomerate with assets encompassing movies, television, publishing, and theme parks. Its TV holdings include the ABC television network and 10 broadcast stations, as well as a portfolio of cable networks including ABC Family, Disney Channel, and ESPN (80%-owned). Walt Disney Studios produces films through imprints Walt Disney Pictures, Touchstone, Pixar, and Miramax. In addition, Walt Disney Parks and Resorts operates the company’s popular theme parks including Walt Disney World and Disneyland.

(Held several finance and operational roles, growing in scope and complexity over the years.)

Chief Financial Officer (July 1997 to February 1999)
Consumer Products Division – Worldwide
Burbank, CA

Provided strong leadership and vision for the $3 billion division of TWDC with activities in merchandise licensing, publishing, art classics, direct marketing, video games, educational productions and retail with presence in over one hundred countries. Directly managed a worldwide organization of over 500 staff in areas of planning, strategy, business development, acquisitions, financial reporting, accounting, third party participation, audit and business operations.

 Selected by President as member of Global Leadership Steering Committee, to prepare division for the next century.
 Implemented business unit reviews focusing on financial results in order to develop action plans to enhance profitability and strengthen balance sheets.
 Played a leadership role in selection and implementation of a division wide Oracle financial system.
 Lead Consumer Products part of global corporate centralized purchasing system, saving division approximately $40 Million per year.
 Key partner in moving division from a geographical structure to a global matrix structure.
 Streamlined Strategic Plan and Operating Plan process for the division.
 Lead division in major restructuring exercise, including closure of non-core and unprofitable business, concentrating on the Disney brand.

Senior Vice President Finance and General Manager (January 1996 to June 1997)
Disney Consumer Products Europe, Middle East and Africa
Paris, France

Vice President Finance (October 1993 – December 1995)
Disney Consumer Products Europe, Middle East and Africa
Paris, France

Director Financial Operations (October 1992 to September 1993)
Disney Consumer Products Europe, Middle East and Africa
Paris, France

Finance Manager (June 1990 – September 1992)
Disney Consumer Products Europe, Middle East and Africa
Paris, France

MONROE AUTO EQUIPMENT (June 1987 – May 1990)

Monroe Auto Equipment is the automotive division of Tenneco Inc., producing shock absorbers for a worldwide original equipment market and replacement market clientele.

(Held several different Finance positions, increasing in scope.)

Finance Director (May 1989 – April 1990)
Monroe Auto Equipment Ltd.
York, England

Finance Director (November 1988 – April 1989)
Monroe Espana
Bilbao, Spain

PROCTER and GAMBLE (August 1984 – May 1987)

Assistant Plant Controller (November 1986 – May 1987)
Procter & Gamble Benelux
Mechelen, Belgium

Manager Financial Analysis (October 1985 – October 1986)
Procter & Gamble Benelux
Brussels, Belgium

Supervisor of Treasury Operations (August 1984 – September 1985)
Procter & Gamble Benelux
Brussels, Belgium

EDUCATION:
1984 MBA K.U.L. University of Leuven
Leuven, Belgium

1983 BA K.U.L. University of Leuven
Leuven, Belgium

LANGUAGES: Fluent in English, French, Dutch, German, basic Spanish

HOBBIES: Travel, Tennis, Skiing, and Scuba Diving

AFFILIATIONS:

• AYSO Certified Coach

BOARD MEMBERSHIPS:

ViewSonic Corporation ( 2003 – 2009 )
• Board member since 2003
• Chairman of Audit Committee
• Member of Compensation Committee
• Member of Governance Committee

ViewSonic is a privately held $ 1.2 Billion company focusing on making the customers visual experience easier through a product line that includes LCD monitors, LCD TV’s, projectors, plasma displays as well as advanced mobile and wireless products.

Although the company is not listed, it files with the SEC as if it was a public company.

Interplay Entertainment Corporation (2005 – 2008)
• Member of Audit Committee
• Member of Compensation Committee

Interplay Entertainment Corporation engages in the development and publishing of interactive entertainment software for both core gamers and the mass market.

EXECUTIVE SUMMARY:

My Wet Rock- Saving the Planet One Flush at a Time

Earth is known as the Third Rock from the Sun, but it is also a Wet Rock- in that we are 70% covered in water, however….

The Problem- Water is in short supply

•Only 0.4% of the water is treatable for human use
• 1 billion people lack access to drinking water
• Americans use 13 million gallons of water every minute-14 times faster than the natural rate of replenishment
• Global demand has tripled in the last 30 years
• Water is overtaking oil as our scarcest natural resource in the world

It’s only Getting Worse

• 36 states face water shortages in the next three years
• Many of the world’s rivers are a fraction of their original size, and some have dried up completely
• Many cities and states are placing water restrictions on use, mandating new initiatives, and banning the exportation of water.

The Biggest factor in the waste of water is-Flushing the Toilet

• 27% of the total usage of treated water is flushed away (Over 5 Billion Gallons per day)
• Over 350 Million Toilets in the US alone
• Majority are standard 5-7 gallon Flush toilets
• Americans flush 5 times daily, with 80% of the time being just liquid
• Flushing the toilets costs an average family of four $204* a year

What is Needed?

• A product that is environmentally friendly
• Saves money, water and energy
• Is easy and functional to use
• Has value for Home, Business, Commercial, Retail, Government, and Offices

Reducing ½ gallon per flush creates the following potential savings and environmental benefit

• 350 Gallons a month saved (for an average family of four)
• $205 per year in reduced water and sewage costs (family of four)
• 1,050 Kilowatts per month (it takes 3 KW to treat one gallon of water) reduced from the grid (lower carbon emissions)
• 2,100 additional gallons of water saved due to reduced electricity needs (it takes 2 gallons of water to produce 1 KW of electricity)
• Reduced water loss in evaporation, lower carbon emissions, less stress on electricity grid and environment

Current Solutions to address the problem of flushing toilets are expensive or unfriendly

• Low Flow Toilet- $260-$1,400, plus instillation
• Removal (some toilets weigh over 100 pounds)
• Disposition- Costly for the environment- ceramic and porcelain not easily or typically recycled
• Old Adage- “Put a brick in the Toilet” as a way to save water by displacing a certain amount

What’s the answer? My WetRock

• Environmentally Friendly
• Water Conservation Device
• Practical and Saves Money
• Emotional and Educational
• Components from recycled P.E.T. Plastic

What is it?

• A water displacement device that can be placed in the tank of any existing toilet
• Saves ½ gallon per flush

• Each Wet Rock is made of 100% recycled material and comes with the following multi-functional, efficient pieces:

1- Displacement Box – also used as shipping package and/or decorative container
2- P.E.T. – PET to decorate as a craft project and emotionally invest in conservation. Can also be used as a bath toy, piggy bank and conservation reminder in bathrooms
3- Decorative materials and stickers. Ideas to personalize box and rock
4- “Fun” conservation facts, tips, environmental crafts, recycle stickers and directions to go online to learn / play more
5-Stickers for placing on toilet, computer, backpack, etc- “I’m going to ROCK this world”, and “Saving the environment, one flush at a time (with the web site- www.MyWetRock.com for promotion)

Manufacturing

• Interviewing design teams for final product
• Displacement box from readily available, inexpensively acquired, and environmentally sensitive, recycled plastic P.E.T pellets
• Manufacturing company secured (28 years experience, 4 Asian based plants)

Management

• Stephen Meade- Founder- Created several companies, largest VirtualSeller.com (VDOT) with a market cap of $980MM
• Luc Vanhal- COO/CFO- Former COO/CFO of Guthy Renker, COO Belkin Corporation, President, CEO and CFO of Vivendi Universal Worldwide, Former CFO of Disney Merchandising Worldwide, Board Member of ViewSonic
• Jason Rosen- Strategic Sales- Former Senior Executive at Sony, E!, and Fox. Executed online and integrated sales and promotions.

Advisors

• Captain Steve Roest, SeaShepherd (Whale Wars)
• Marc Mathieu- Former VP of Global Marketing for Coke (led the water reclamation and plastic recycling initiatives), Simon MainWaring- Former Creative Director of Ogilvy and launch of the Prius
• Mike Flynn- Co-Founder Opportunity Green
• Chief Scientist- Dr. Richard Laton- Associate Professor of Hydrogeology, California State University, Fullerton, Department of Geological Sciences

Strategic Partners

• Design – FuseProject.com. Founded in 1999, lead by world renowned designer Yves Behar, Develops cohesive brand + product experiences, Focus on establishing new markets and disrupting old ones
• Marketing/Sponsorship – Silent Partner Media. Over 30 combined years of experience working in branded entertainment, sports and music (Ford, AT&T, Kia, TiVo). Specialists in the development and activation of integrated advertiser solutions, cross-platform marketing initiatives, strategic planning, business and creative development

Marketing

• Commercial- Ongoing conversations with Starbucks, McDonalds, Wal-Mart and more
• Retail- Potential outlets- Wal-Mart, Home Depot, Bed Bath and Beyond, Starbucks
• Charity- Scholastic, Boys and Girls Club
• Employee Giveway

Charity

• Peel and Stick Stickers will be tied to specific charity, thus making Wet Rock a global charity initiative (whales, dolphins, polar bears, etc)

Funding

• Formation round of $500K-$1MM. (Use of Proceeds Available upon request)

The Wet Rock is a simple solution to a Global and Complex problem. The displacement device can go in a home, office, apartment, retail, store, school, restaurant, or sporting stadium.

Thus making the Wet Rock a global product with environmental, emotional, economical, and educational appeal.
For More Information- Contact- [email protected]

ADDITIONAL VIDEOS:

THE IDEA- I’m often asked, “how did you come up with this idea?”.  Well, here’s a short video explaining the rather curious way it occurred:

http://bit.ly/mywetrock-TheIdea

NOBEL PEACE PRIZE- We talk about “winning” a Nobel Peace Prize with My WetRock.  I wanted to better explain what and why I put that out as a mission.  To me, it’s really more about the education and opportunity to change the mindset of what a 12 year old thinks they can do to change the world.  If we can impact and encourage a new generation of kids to solve big problems with simple solutions…well, enough said.

Consumer research has confirmed what the traditional and new media outlets have debated, people want to use their purchasing power to help clean up the environment. It is incumbent upon industry to create products that allow people to exercise that power for good.  Take a look. There are far fewer SUV’s on the road. They have been replaced small cars and hybrids. There is a recycling program in nearly every municipality across the country. People are carrying reusable shopping bags and purchasing their own reusable water bottles. The more consumer products we can produce that make a positive impact on the environment, the more opportunities we provide for people to feel good about themselves and make choices that can preserve the planet. My Wet Rock is an easy, inexpensive and immediate way to save water and power and it will pay for itself with savings in water and sewage bills in about six to eight weeks. All we have to do is let people know.  So make a difference and tell a friend.

Consumer