All contestants:
BakeSpace.com
Location: Los Angeles, California, United States, 90046, United States
Founded in: 2006
Stage: Profitable
Number of employees: 1-5
Profitable year: already profitable
Short URL: vator.co/bakespace-com

BakeSpace.com

Come for the food. Stay for the conversation.
Startup/business
California, United States United States
http://www.bakespace.com
About
Activities
Video/documents
Company description

Gathering in the kitchen is a uniquely social tradition that connects people from all walks of life. That's because the kitchen is where we go when we're hungry... not just for food, but for friends, family and great conversation.


BakeSpace is all about preserving and reinventing this tradition on the Web. We're a grassroots online community where people from around the world gather to share recipes, publish and sell their own cookbooks (ebook & apps), find new friends, learn from one another and express their passion for all things food-related.

Recent Company News:

"How social media is like a recipe swap: Wanna slice of pie?" - LA Times http://www.latimes.com/business/technology/la-fi-tn-chris-brogan-social-media-cookbook-cafe-20121004,0,6561022.story

“Want to publish your own cookbook? There’s an App for That!” – Macleans Magazine http://bit.ly/PxJZs0  

"BakeSpace.com out to 'democratize' the cookbook world" - LA Times  http://lat.ms/cclatimes 

"New Web tool makes everyone an author" - Austin-American Statesman  http://bit.ly/webtoolcook

 

Download our app! http://bit.ly/cookbookcafe

Awards:

2012 LA Weekly "Best LA Startup"

2012 Webby Honoree "Best Social Tablet App," "Community" & "Food & Beverage"

2012 W3 Award Winner "Mobile Apps - Social," "Mobile App Innovative" and Mobile Apps ebooks"

2012 IACP Nominee "Most Intriguing Use of New Technology"

2011 Webby Honoree "Community," "Lifestyle" and "Food & Beverage"

2011 Winner of Pepsico Women's Inspiration Awards

2010 Webby Nominee "Best Social Network"

2009 Webby Nominee "Best Social Network" 

2009 Girls in Tech Catalyst Winner "Top 5 Women Owned Companies"

2009 Twiistup Showoff

2008 Webby Honoree "Best Social Network"

2007 Webby Honoree "Best Social Network" 

 

Connect with us!

http://twitter.com/bakespace

http://facebook.com/bakespace 


How it Works

On most recipe sites, the journey begins and pretty much ends with finding a recipe. But on BakeSpace, finding a recipe is just the beginning of the journey.

As a BakeSpace member you can post, search and swap recipes in real-time, and our unique recipe swap feature ensures that you'll always know what your friends are cooking. You can also build and customize your own "online kitchen," raid the "virtual pantry" (forums), upload videos, create blogs, get inspired, share your passion and learn from other members by tapping into our first-of-its-kind mentor program. 

On BakeSpace, you can also publish your own cookbook as both an ebook and native ipad app for free! Check it out at BakeSpace.com/cookbooks.


Team
Business model

BakeSpace.com -- launched in August 2006 as the Web's first food-themed social network and recipe swap -- our unique advertising platform enables brands to engage with consumers on a peer-to-peer level and add value to the social networking experience.

 
Currently we have partnerships with Sony,Universal, ABC, Fox Searchlight, Kodak, Reynolds, Sara Lee, McCormick, Duncan Hines to name a few.

 

From day-one, our grassroots site has helped brands transcend banner advertising by joining the conversation as an active community member. Each new ad campaign or promotion on BakeSpace is designed to preserve the site's grassroots sensibility and help members connect with one another, as well as with brands, in new and exciting ways.

 

A Genuine Grassroots Community

Created by and for food enthusiasts, BakeSpace is fundamentally different from food sites built by large publishers and marketing database companies attempting to enter the realm of social networking.

Our organic and transparent approach to brand integration allows brands to invite members to join their network of friends so they can share recipes, tips and other worthwhile content. This in-turn helps them build one-on-one relationships with members, rather than simply targeting them with a marketing message.

 

Campaign Examples: 

http://www.bakespace.com/?wisterialane

http://www.bakespace.com/?julieandjulia

http://www.bakespace.com/?reynolds

http://www.bakespace.com/kitchenaid

 
To read more:  http://bakespace.com/loginjoin/pressroom/

Competitive advantage

What we can do that our competition can't:

 

Able to sell large scale advertising campaigns to food brands as well as entertainment properties. 

 

Appeal to the full spectrum of home cooks (amateurs to professionals). Most food sites cater to just one specific type of home chef.

 

Allow advertisers to engage consumers and form lasting connections around their product or service on a peer-to-peer level.

 

Enable members and brands to swap recipes automatically via our unique “Recipe Feed” enabling a brand’s message to spread organically throughout BakeSpace.


Provide members with the tools to fully customize their online kitchen and public profile.

 

Members can customize their browsing experience on BakeSpace - recipes are “pushed” to members in categories important to them which they can change as lifestyles change.


Attract an ever-growing base of members focused on sharing their passion for food.

 

Also, 

-- Unique Recipe Feed
-- First-of-its-Kind Food Mentor Program
-- Social Market Research/Conversational Marketing
-- Branded Recipe Channels
-- Interactive Recipe Pages
-- Scalable Promotions and Giveaways

To read more:  http://bakespace.com/loginjoin/pressroom/