AssertID, Inc.

AssertID answers the question: How do you know who you're interacting with online? Our patent-pending identity verification solution leverages the trust you share with your closest friends to build an on-line identity credential you can use with others who don't know you as well.

Our low-friction approach employs peer verification and Social Network Analysis (SNA) to determine the likelihood that you are who you claim to be. Because our service is based on a user's social-graph and does not require third-party databases, our solution is simple to use and is a global solution with no geographical or political boundaries. 

Our foundation service will be broadened to provide online "reputation services" and protection from identity impersonation (identity hijacking).

Keith Dennis (President)

Keith is a seasoned data-security executive and serial entrepreneur with more than 15 years of management experience in the software industry. Having co-founded and managed three technology start-ups, Keith is well versed in the design, development and marketing of innovative technology solutions. His most recent venture, JadeSail Technology, was acquired by Netopia in 2003. JadeSail’s product – an IP Services provisioning platform - has been licensed by tier-1 data communications service providers worldwide, and is currently owned and marketed by Motorola, Inc.

Joon Nak (Chief Scientist)

Joon Nak (JC) is a PhD Candidate in Economic and Organizational Sociology at 

Stanford University. His research focuses on trust within economic and political 

social networks, investigated using quantitative and computational techniques. JC 

has received numerous academic honors, including the Stanford Graduate 

Fellowship and a honorable mention in the National Science Foundation 

Graduate Fellowship program. As Chief Scientist, JC is responsible for the 

research and design of the principles underlying the AssertID algoithm and for 

ongoing tuning and enhancement of the algorithm.

 JC holds an MA in Sociology from Stanford University, and also hold an AB in Economics, International Relations and Urban Studies from Brown University.

Murali Vivekandan (Architect/Lead Developer)

Murali has fifteen years of industry experience in the design and development of object-oriented, distributed internet applications on Windows NT and UNIX platforms. In his role as Lead Developer/Architect Murali manages a virtual team of developers and system administrators and has responsibility for all application architecture and development platform decisions.

Murali has a BS Physics from Madras University, and a MS Computer Science from Pune University.

Kevin Trilli (Founder)   

Kevin has over 15 years of operating experience spanning product management, 

strategy, marketing, engineering and operations. Kevin conceived the original 

AssertID idea and is co-inventor of AssertID's intellectual property. Kevin led the 

initial phase of the company and now serves as the non-Executive Director.

No charge to end-users - revenue derived from fees charged to "relying parties" (web sites or web services which derived benefit from enhanced identity verification and trust of their user-base). To be offered as an integrated feature for websites such as online dating, news forums, online classified adds, etc. Also offered as a transaction service (identity oracle model).

There are many identity verification solutions on the web which rely on third-party databases and/or require users to provide sensitive personal information. These are "high-friction" solutions which create significant barriers to user uptake. Also, many of these solutions are limited by the nature of their verification data - this could limit them geographically (e.g. US only) or to a specific demographics (e.g. individuals with a financial history). 

Our key differentiators are the low-friction, ease-of-use and global nature of our solution.Our approach is ideal for a wide range of web-based applications where non-invasive and ease-of-use are essential.