Arktan provides software as a service to bloggers and other companies
and also has a consumer facing product, www.arktan.com.
Our service allows bloggers to publish external content to their blog.
They can aggregate all their external content (Flickr, YouTube, Twitter etc.)
into one aggregate stream; create different channels from their aggregate
stream, organized by interests or topics. They can then integrate each
channel into a page or widget on their blog. We enable an enhanced
blog-roll widget that can be embedded with the blogs/content of other
users a blogger is following or promoting. Arktan's platform also allows
bloggers a central conversation platform.
Our solution enables other companies to seamlessly allow their users to
aggregate and fetch their photos, videos, blogs etc. that are spread on
Twitter, Blogspot, Flickr, YouTube etc. Our software and infrastructure
takes care of integrating with the other sites, aggregating the content,
keeping track in changes to the content etc.
Existing services such as FriendFeed do not enable users to segment
their aggregated content by their interests. What if you could create
a "Multimedia" channel or a "Europe Vacation" channel, updated with
your photos, blogs, etc., from Flickr, Blogspot, other sites and
bookmarks via a bookmarklet? Our consumer facing website, www.arktan.com,
lets you create such interest or topic based channels. You can curate your
channel page and control who you share it with; or auto-post updates to
Twitter. You can discover and discuss high "signal-to-noise" ratio content,
from your friends, based on your interests.
The only service of its kind for bloggers and businesses. The ability to segment, curate, re-distribute content and follow Friends' content with high signal-to-noise ratio sets our consumer offering apart from other players such as FriendFeed. Following Mashable post describes some of our competitive advantage.