Apsalar provides Mobile Engagement Management solutions for mobile apps. Mobile app marketers can acquire, analyze, and re-market to engaged users through audience targeting, behavioral retargeting, and best-in-class analytics in order to take control of the complete user lifecycle and increase customer LTV. Founded in 2010 and based in San Francisco, Apsalar is backed by leading venture investors, Thomvest Ventures, Battery Ventures, and DN Capital. Apsalar has won numerous awards, including eWeek’s Top Ten Promising Mobile IT Startups in 2011.
Michael Oiknine, Co-Founder & CEO
Michael is a tried and true entrepreneur with over 15 years experience crafting and selling companies. As the co-founder and COO of Kefta, Inc., a SaaS provider of online behavioral targeting solutions, Michael was instrumental in growing and shaping the business before its acquisition by Acxiom.
After earning his MBA from Harvard to complement his MS in Engineering from École Centrale Lyon in France, Michael was the managing director of GiSMo, a mobile payment startup owned by Millicom International Cellular and a consultant with Altis, a consulting firm now owned by Cap Gemini Ernst & Young in Paris, France. Reach him at[email protected]
Anton Commissaris, Chief Revenue Officer
Anton brings to Apsalar over 15 years of experience in the software, Internet and mobile sectors spanning product strategy, sales, business development, marketing and operations. As a founding member of Mint.com’s executive team, he helped the service become the world’s leading personal financial management web service until its acquisition by Intuit. As Director, Revenue & Business Development at Intuit’s Consumer Group, Anton drove strategies to build Mint to obtain millions of additional users while increasing revenue per user.
Prior to Mint, Anton was VP of Business Development at Right Hemisphere, (acquired by SAP AG), the leader in visual enterprise solutions, and Director of Business Development at Spotlife.com, (acquired by Logitech in 2002), a pioneer in Web consumer video broadcasting. He began his career as an attorney working in London and Paris, and then in Palo Alto, California at Wilson Sonsini Goodrich & Rosati. He holds law degrees from the University of Auckland, New Zealand, and the University of Montpellier, France. Reach him at [email protected]
Steve Reiss, Co-Founder, VP Engineering
Steve brings over 30 years experience in the software industry to Apsalar. With his knowledge in all aspects of delivering behavioral targeting, as well as enterprise-class web, e-commerce and expert system applications, Steve brings depth to product development and strategy. Before driving product strategy at Apsalar, Steve held the position of VP of Engineering at Kefta, Inc. and at Acxiom post-acquisition.
Steve holds a BS in Computer Science from UC Riverside and an MS in Computer Science from UC Irvine. Throughout his career, Steve has held senior level positions in the areas of software engineering, product management, and product marketing at multiple companies including Informix Software, SGI, Kana Software, and Intuit. Reach him at [email protected]
Fazal Majid, Co-Founder & CTO
Before pursuing his passion for mobile analytics with Apsalar, Fazal honed his engineering and research and development skills as the co-founder and CTO of Kefta, Inc., acquired by Acxiom in March 2007. He led the integration of Kefta’s technology into the Acxiom platform post-acquisition.
Before founding Kefta, Fazal graduated with a MS in Engineering from the École Polytechnique and a MS in Telecommunications from Telecom ParisTech in France. Fazal started his career with France Telecom R&D researching Internet payment and e-commerce systems, and then became Deputy VP of Engineering and lead architect for their retail ISP division. His architecture helped Wanadoo scale to become the largest ISP in France. He later served as VP of Operations for EuroNet Internet BV in the Netherlands.
Apsalar provides the most advanced Mobile Engagement Management solutions in the mobile apps market. The company is bridging the gap between analytics and behavioral targeting in mobile with advanced in-app and cross-app analytics, anchored in user action-based conversion funnels, deep cohort engagement, retention, monetization analysis, and advanced levels of segmentation.