appbackr’s wholesale model allows anyone to purchase apps. Developers get immediate payment, and the buyers profit when those licenses sell in app stores. By
creating a system where third parties can see significant profit from mobile
apps, appbackr is creating a new market that will facilitate the distribution
and discovery of new applications.
Trevor Cornwell - Cornwell is the founder and CEO of appbackr inc. A veteran entrepreneur, Cornwell has founded multiple innovative companies which brought efficiency to existing markets. Among those, Skyjet was the first online reservation system for business jets and sold to Bombardier in 2000. Embarkons served as an idea marketplace which led to the genesis of appbackr as a formal wholesale marketplace.
Sam Zappas - Zappas is Senior Executive of ARTISTdirect, an online digital media company that went public after attracting $97mill from strategic investors. He founded Acmepet, later acquired by PetSmart, and The Johns Hopkins University Media Center in his hometown of Baltimore, MD.
Robert Clegg - A product development specialist with a rare blend of creativity and analytical abilities, Clegg co-founded the venture backed start-up Tabula Digital- an AlwaysOn Top 100 education company.
appbackr gets paid on a transactional basis--once when the app sells in the
wholesale market and a second time when the app sells in the iTunes retail
market. With iTunes acting as the cash register for the purchase, appbackr
receives the retail payment, and distributes the money (using PayPal APIs) to
the buyer and collects a fee for processing the transaction.
appbackr competes indirectly with a number of substitute models, however
there is no true wholesale system for mobile applications today.
appbackr allows developers to wholesale as much or as little of their
inventory as they wish. This competes favorably with angel investing, loans,
partners, etc., since they don’t give up their IP or dilute their equity.