AdsNative is the platform (content ad server and suite of tools) for publishers to monetize through native advertising with ease and at scale. We want to bring the successful native ad models of Facebook & BuzzFeed to the rest of the web -- think MoPub/DoubleClick DFP for native advertising.
CPM Fee charged to the publisher for native ads served
Our competitors are taking an ad-network approach. We do not want to guarantee CPMs and arbitrage with advertisers. Our strategy of providing a SaaS platform allows us to add premium publishers as customers. We do not have 'contractual locking' of their inventory, but we have 'transactional locking'. Going forward, we will bring brand dollars to this premium inventory and make higher margins.