AdMeld

The AdMeld platformoptimizes and manages multiple ad networks and exchanges for premiumpublishers. Customers include Discovery, FOX News, Huffington Post, IAC,Thomson Reuters and WWE, among many others, who use Admeld to manage variousnetworks and maximize revenues. AdMeld does things like locate undervalued adinventory and replace it with higher performing stuff, prevent and resolvechannel conflicts. AdMeld also offers publishers centralized reporting andother features.  AdMeld customers typically see anincrease in revenues from remnant inventory between 30% and 300%. In addition,AdMeld provides its customers with centralized network performance reporting,unique brand protection tools such as FireMeld, and a range of white-gloveservices.

Michael Barrett - Chief Executive Officer

Mr. Barrett joined AdMeld from Fox Interactive Media, where he was Executive Vice President, Chief Revenue Officer and oversaw worldwide revenue for all properties, including MySpace, IGN, FoxSports.com, Fox.com, AmericanIdol.com and Scout.com. Before Fox, Mr. Barrett held senior sales positions at interactive leaders AOL Media Networks, GeoCities/Yahoo! and Disney Online. Prior to joining Disney, he held senior positions with Meredith Publishing, Newsweek Magazine and Family PC Magazine.

Benjamin Barokas - Co-Founder & Chief Revenue Officer

Prior to founding AdMeld, Mr. Barokas was Vice President of Advertising for JumpTV. He also spent 6 years at AOL in a variety of online advertising leadership positions including senior manager on the team that developed and launched the AOL video platform. Mr. Barokas served on the IAB's Broadband Committee.