About Ad It Last™
AD IT LAST™ is an innovative way of buying and selling all forms of advertising which delivers significant benefits to the buyers of advertising space, as well as media companies wanting to sell advertising space that would otherwise go unsold. By using AD IT LAST™, media companies can make their ‘distressed media’ [unsold] inventory available to a much wider market of potential customers including small to medium size businesses who have never had access to this market before. An estimated 75 per cent of online advertising is unsold; 35 per cent of print advertising is unsold; and, 15 to 25 per cent of other forms of advertising go unsold. AD IT LAST™ is a global company based in Melbourne, Australia, headed by marketing and advertising entrepreneur Christina Tutone.
“AD IT LAST™ offers increased revenue for media companies through the sale of distressed and discounted media which would otherwise go unsold.
“It gives small to medium sized companies in particular the opportunity to buy advertising which was previously only available to companies with bigger advertising budgets who would be the first to be called when media had to sell their space.”
“AD IT LAST™ meets business needs of media companies and their advertisers using innovative online technology that helps advertisers to buy their space, build their advertisement, and deliver it to media.”
Community Conscious Companies part of the Ad it Last business model.
Ad it last is the prototype for a new business model/philosophy called Community Conscious Companies. Community Conscious Companies (CCC) has been developed to provide businesses that are socially conscious the means to support the community. Our vision is for companies who follow the community conscious charter will be endorsed by the foundation and will be able to promote themselves as a Community Conscious Company. The ad it last team believes in the community and being pro active. It takes all the people in our company as a community to a make a website like ad it last happen. It takes all our media companies and our members who become part of the ad it last community to make a website like ad it last work. It takes all the small and medium businesses across Australia to grow our economy. Our business owners are our neighbors in our street. They are our community.
Ad it last has risen to the challenge, we want to see corporate enterprise assist our communities - our new Community Conscious business model.
What does this mean and how do we do it at ad it last?
We proudly support three amazing charities. TLC for Kids and Whitelion. All do inspirational work within our communities each and every day. At Ad it Last we try to be part of the greater community work that is happening... it continually brings inspiration into our lives and office each and every day!
A percentage of our company has been donated to charity. To help make our charities sustainable enterprises. YES, part owners in Ad it Last. By making a non-profit organization a shareholder of your company you make them financially sustainable long term. As you grow they grow. Our staff and management donate time and are pro active in supporting and marketing our non profit partners. A win-win situation
Ad it Last is the first to market in Australia for all media types and in the USA first to market for all traditional media types.
In Australia first to market has meant we have been able to secure the top media suppliers nationally.
We are the first full solution including the option to buy, build and deliver ads. Making ad placement easy for media buyers and also simplifying the follow up work for media companies. Media companies no longer have to chase artwork for delivery. Ad it Last does it for them.
Ad it Last is also patent protected in Australia, USA and internationally.