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Location:
Level 10, Orion House, 5 Upper St Martin's Lane,
London, WC2H 9EA,
United Kingdom
Founded in: 2008
Stage: Not applicable
Number of employees: 50+
Profitable year: 2010
Short URL: vator.co/adfonic
Stage: Not applicable
Number of employees: 50+
Profitable year: 2010
Short URL: vator.co/adfonic
Admins (2)
-
Paul Childs
CMO, Adfonic -
Natasha Hutchinson
Marketing Assistant, Adfonic
Followers (4)
Awards and mentions
Adfonic won the 'Angel or VC-backed Business of the Year' award.
Adfonic won the 'Angel or VC-backed Business of the Year' award.
Adfonic were named as a finalist in the 'Mobile Business of the Year' category.
Adfonic were shortlisted in the 'Digital Innovator of the Year' category.
Adfonic were named as a finalist in the 'Best Advertising Network' by Mobile Entertainment.
Adfonic were named as a finalist in the 'Most Effective Mobile Advertising Platform/Network' category by Mobile Marketing Magazine.
Adfonic were named as one of the top 50 mobile innovators by Mobile Entertainment.
Top 100 tech start up companies in the UK.
Adfonic
Global Mobile Advertising Marketplace
Startup/business
United Kingdom United Kingdom
http://www.adfonic.com
Startup/business
United Kingdom United Kingdom
http://www.adfonic.com
Company description
Global mobile advertising marketplace, Adfonic, enables advertisers to bid for display advertising space on mobile sites and applications to extend their reach and drive results, and publishers to maximise the earning potential of their mobile traffic.
Adfonic runs an average of over 4000 campaigns a month for clients including Samsung, Warner Bros. eBay, McDonalds, Groupon and Google and reaches an estimated 200 million mobile unique users monthly. Over 35 billion monthly ad requests are generated through Adfonic’s network.
The company is headquartered in London with further operations in New York, San Francisco, Paris, Madrid and Singapore.
To learn more, visit http://adfonic.com or http://blog.adfonic.com
Team
Founders
Victor Malachard, CEO
Victor is the business guy. For him it's about getting the right team dynamic, developing strong business partnerships and of course driving the numbers... Victor is totally hooked to the numbers. A recognised leader with over 10 years experience in telecommunications, IT and new media, Victor has a strong track record of achievement within both corporate and start-up companies and real experience building new organisations from the ground up.
Paul Childs, COO
Paul looks after Adfonic's business operations and is the marketing and product whiz. He's the guy thinking up new tools, experiences and the longer term strategic roadmap and direction. Prior to Adfonic, Paul worked in various senior marketing roles for mobile operators and online start-ups. Since 2005, Paul has become an expert in mobile search, mobile advertising and enabling web browsing on mobile devices.
Wesley Biggs, CTO
From the day he hooked up his first 300 baud modem, Wes has been developing software and designing platforms for online telecommunications with a passion bordering on the obsessive. At Adfonic, his job ranges from designing the big picture boxes and arrows down to the nitty gritty implementation of key services. When he's not hacking away on the code himself, he's working with the rest of the technical team and our partners on the next batch of innovative features.
Business model
Revenue generated from advertisers on a CPC and CPM basis. This is then split 60/40 with publishers, with publishers taking 60%
Competitive advantage
- Real time reporting
- Fully integrated, self service platform
- Founder lead
