Adfonic

Adfonic is the smarter mobile advertising buying platform that gives advertisers and agencies broad access to global mobile web and app inventory through a single buying point.

Adfonic’s customers run thousands of performance, rich media and video ad campaigns monthly across a wide range of inventory sources to drive direct response, increase consumer engagement and build brand awareness.

In October 2012, Adfonic introduced Madison, its mobile demand-side platform which offers agencies and brands greater transparency, control and efficiency through real-time bidding.

Adfonic delivers 2,500 campaigns per month, with advertisers and agencies benefiting from access to over 100 billion monthly impressions. Their campaigns are powered by sophisticated technology, deep data and advanced algorithms which fine-tune performance and deliver the best results.

Adfonic is headquartered in London with further operations in New York, Paris, Madrid, Munich and Singapore.

To learn more, visit http://adfonic.com or http://blog.adfonic.com

Founders

Victor Malachard, CEO

Victor is the business guy. For him it's about getting the right team dynamic, developing strong business partnerships and of course driving the numbers... Victor is totally hooked to the numbers. A recognised leader with over 10 years experience in telecommunications, IT and new media, Victor has a strong track record of achievement within both corporate and start-up companies and real experience building new organisations from the ground up.

Wesley Biggs, CTO

From the day he hooked up his first 300 baud modem, Wes has been developing software and designing platforms for online telecommunications with a passion bordering on the obsessive. At Adfonic, his job ranges from designing the big picture boxes and arrows down to the nitty gritty implementation of key services. When he's not hacking away on the code himself, he's working with the rest of the technical team and our partners on the next batch of innovative features.

Revenue generated from advertisers on a CPC and CPM basis. This is then split 60/40 with publishers, with publishers taking 60%

• Real time reporting
• Fully integrated, self service platform
• Founder lead
• Rich media mobile advertising
• Video mobile advertising
• New SDK version 2.0 for iOS and Android