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adapnet
Contact adapnet
Location: 8721 Santa Monica blvd #1385, Los Angeles, California 90069, United States United States
Founded in: 2008
Stage: Revenue generating
Number of employees: 1-5
Profitable year: 2011
Short URL: vator.co/adapnet
Admins (1)
Followers (4)
 
 
 

adapnet

the AD/APP Network
Startup/business
California, United States United States United States
http://www.gotchamovies.com
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About
Company description

 

Vertical AD NETWORK

+

Facebook – style APPS

= adapnet

 

*ADAPNET is at its core a group of vertical ad networks –covering the movies, style, sports, finance, health, games, music and other audience segments
 
*ADAPNET improves on the existing ad network model by deploying ground-breaking content and technology products (Facebook-style APPS) to its network of websites
 
*ADAPNET creates ultimate value by owning and selling online advertising and sponsorship inventory that is of immense value to advertisers AND driving user-generated virtual goods sales
 

 


Team
•Phil Banfield – CEO:   Q1Media (VP Bus. Dev.); Sulake, Inc. - Habbo (VP Sales); GGL Media (SVP Online); CollegeClub.com (General Manager); The Learning Company (Bus. Dev. and Sales); Arthur Andersen LLC (Valuation Services)
•15 years exp. with tech and interactive startups, in bus. dev., corp. dev. and sales
 
 
•Bill Wiemann – Managing Director, Sales and Marketing:  Q1 Media(Founder/President/Executive VP Sales); CollegeClub.com (Director of Sales)
•12 years exp. consulting, selling and managing sales teams in the interactive space
 
 
 
•Matt Bentley – Chief Product Officer:  Q1Media (Partner, Director of Sales & Bus. Dev.); Dell, Inc. (Regional Sales); CollegeClub.com (Strategic Accounts Director)
 
 
 
•Frank Livaudais – Chief Technology Officer:   Autonomy/Interwoven (Sr. Director Engineering), 13 Colonies Software (Founder and CTO), CollegeClub.com (VP Engineering), CollegeStudent.com (Founder and CTO). 
•13 years exp. successfully growing technology teams from 0-50 engineers
Business model

our revenue model is three-fold:

 

1.       CPM-based online display ad revenue (we’re already selling ad deals in our movie vertical)

 

2.       Virtual goods revenue from users (virtual gifts, status badges, power-ups, etc like in facebook apps and casual games)

 

3.       Social media advertising campaigns (can accompany display ad campaigns and be run within the APP BLOCK throughout our network)

 

 

We will bring the virtual APP economy and social media programs tothousands of mid-tail, medium sized publishers, dramatically increasing the reach and revenue of the virtual goods market

 

*Adapnet owns and operates several vertical ad networks.
*
•Each vertical has a flagship site
•
•Example: GotchaMovies.com is owned by ADAPNET and is the focal point of a vertical network of movie websites
•
•ADAPNET sells ad campaigns on these sites following the traditional vertical ad network model
 
•ADAPNET works with member publisher sites to place permanent content/ functionality blocks (APPS BLOCKS) on their sites
 

 

Competitive advantage
*
Competition
 
Short-tail web properties | Social Networks (MSN, Fox, Yahoo, Facebook)
•Pro’s: Massive reach, premier brands, deep advertiser relationships, social media platforms
•Con’s: Most expensive, high minimum cost, premium inventory often sold out
•
*Remnant ad networks (Advertising.com, Casale, TribalFusion, AdBrite)
•Pro’s: Lowest-priced, massive reach
•Con’s: Only offer generic IAB ads, no sponsorships or engagement-driven products, mediocre performance
*
*Other vertical ad networks (Glam, GiantRealm, Crave, etc.)
•Pro’s: Our fiercest competition, already established
•Con’s: Few to none offer our comprehensive model (Glam offers video and skinning to member sites); weak execution of sponsorship/ engagement-driven campaigns
•
*Sales rep firms (Interep, Federated, Premium Networks)
•Pro’s: Deep advertiser relationships, wide offerings
•Con’s: No control or ownership of product or pricing, We are aligned with one

*Casual Games, Virtual worlds, other virtual economies
•Pro’s: Driving the virtual economy’s growth, created the market and value proposition
•Con’s: Focused on destination site model, not on networks.  This could change.