AdAdapted Inc
Location: 330 E Libery, Ann Arbor, Michigan, United States United States
Founded in: 2012
Stage: Post-launch
Number of employees: 6-15
Funding history:
- Date: 06/2015, Seed: $410 k (post valuation: undisclosed amount).
- Date: 06/2015, Accelerator/Incubator: $50 k
- Date: 06/2014, Seed: $400 k
- Date: 12/2013, Seed: $325 k
Short URL: vator.co/adadapted
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AdAdapted Inc

Leading mobile advertising solution for driving CPG trial and repeat purchases.
Startup/business
Ann Arbor, Michigan, United States United States
http://www.adadapted.com
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Company description

Leading mobile advertising solution for driving CPG trial and repeat purchases.

  • High performance native advertising platform for mobile apps that drive path to purchase

  • Specializing in context-relevant ads that drive recall, engagement, and purchase intent

  • Add-It: Industry’s only ad solution that helps consumers build mobile grocery lists which drive in-store conversions 

The Importance of the List:

  • 38% of Millennials and 26% of Gen-Xers build their shopping lists on their phone (Supermarket News)

  • 100MM+ grocery list apps have been downloaded. Delivery, Curbside, and other innovations will increase growth.

  • 98% of Millennials say they buy all or most of the items on their shopping list (Santy Research)

Benefits

  • Pay-for-Performance: Only pay when your product is added to a shopping list
  • Reach: Connect with your audience anywhere; works no matter which grocery list app they use
  • Insights: Know what grocery app they use, who added your products, when, and what other products they’re purchasing
  • Performance: We handle the targeting, tracking, reporting 

How it Works

  1. AdAdapted finds consumers with shopping lists installed on their device
  2. Serve co-branded ads, across mobile landscape
  3. User clicks ad, favorite list app opens
  4. User can see item has been added
  5. User can return to their original content

 

 



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