Zeel is a social media company that motivates and rewards consumers for promoting their favorite products and brands to each other. We offer brand managers and agencies a structured way to energize and track word-of-mouth marketing across multiple modes of communication (email, IM, video, social networks, text/mobile). By harnessing the creativity, insights and aggregate reach of "socially interactive" consumer, Zeel delivers 10x the marketing ROI of most other online marketing channels.
Zeel's exceptional management team consists of senior executives with deep industry experience in online marketing and consumer loyalty, and specific expertise in database architecture, web product development and interactive multimedia. Zeel was founded by by Dan Berger, former SVP/GM of Cybergold (acquired by MyPoints.com for $160M) and CEO at SalesDriver.com where he raised $6.5M in VC financing and managed the company to CFP in under 2 yrs.
Zeel generates revenue by offering an integrated suite of marketing solutions for an advertiser's promotional campaigns and media buys. Our pricing model includes campaign set-up fees and CPM/CPA based distribution.
In our initial stage of development, Zeel will compete with interactive online agencies ranging from Organic, Inc. to small "mom-and-pop" agencies. In user-generated video advertising specifically, we compete directly with XNLTads and Vitrue. We see YouTube more as a distribution channel than a competitor. What differentiates Zeel from all of the above is that we are building multiple web properties based on our "word-of-mouth" methodology.