The service will allow print advertisers and web technology to be connected.
Advertisers will insert unique YooMark codes to identify individual print campaigns.
The end-user, in turn, will send that code via text message, in which the user is interested, and would like to add to his YooMark account for later viewing.
Rather than worrying about losing print ads or catalogs, bookmarking magazines, or having the clutter of reply cards in magazines, articles, newspaper, packaging, poster or other offline print media, YooMark brings all the information to the end-user in a single place by date , category..., with no clutter or inconvenience. Best of all, there's no risk, because there's no cost. It's absolutely free.
Typically, ad rates are predicated on circulation numbers and projected readership. However, the impact of advertising has tended to be a guessing game. You can never be sure if the advertisement you've run left a lasting impression, or if it was left to line someone's birdcage. Now, you can:
YooMark eliminates the guesswork, bridging print and the web to deliver interested customers complete with demographic information. It's now possible to turn interested readers into leads, and leads into customers. For the first time, advertisers have the ability to gauge the "eyeball time" that their ads are getting, using real-time data to judge the results of any given ad campaign.
As an added benefit, the system can be customized to track the same ad's run in multiple venues. If, for instance, you're running a single-page ad in the Economist, an advertorial in the New Yorker, and a half-page ad in the New York Times, you will have detailed statistics from each of the campaigns your business runs.