Company description
Yardbarker is a network of 700+ independent sites -- mostly sports blogs -- that target the new generation of guys online. The hub of the network, Yardbarker.com, is a community site where fans and celebrity athletes hang out, interact, and talk sports.
Business model
Brand advertising-driven, representing inventory across a network of 700+ independent sites that target college educated guys aged 21-45.
Competitive advantage
Long-term relationships with hundreds of independent sites, advertisers, and celebrity athletes. Proprietary technology. Great team.