Mpire Corporation (WidgetBucks/AdXpose)
Location: 1725 Westlake Avenue North Suite 203, Seattle, Washington, United States, 98109, United States
Founded in: 2005
Stage: Revenue generating
Number of employees: 16-30
Funding history:
- Date: 06/2008, Series B: $10 M
Investors: Draper Fisher Jurvetson, Ignition Partners
Profitable year: 2009
Short URL: vator.co/WidgetBucks-WidgetBucks-is-a-vertical-network-of-shopping-ad-content-that-targets-consumers-of-niche-and-Long-Tail-sites-and-blogs

Mpire Corporation (WidgetBucks/AdXpose)

Mpire Corporation (maker of WidgetBucks and AdXpose) is the market-leading advertising optimization technology company based in Seattle, Wash.
Startup/business
Washington, United States United States
http://mpire.com
About
Video/documents
Company description

Mpire Corporation is the market-leading advertising optimization technology company that is evolving traditional online advertising into a more relevant and engaging medium for publishers and advertisers. Backed by Draper Fisher Jurvetson and Ignition Partners, Mpire is based in Seattle, Wash and offers two distinct branded services: WidgetBucks™ and AdXpose™: 

  • WidgetBucks™ is a vertical shopping ad network that serves 1.5 billion monthly ad impressions through the sites and blogs of over 26,000 publishers. Proprietary performance-driven ad technology called YieldSense™ makes over 17,000 optimization decisions per second, resulting in an average eCPM increase of 50-60 percent for publishers.

 

  • AdXpose™ is patent-pending optimization technology that gives brand marketers and agencies campaign verification and optimization anywhere their ads run across the Internet, including exchanges, ad networks and direct publisher placements. 

Team
Business model

 

 

WidgetBucks shares revenue from CPC (cost-per-click) and CPM (cost per thousand impressions) feeds distributed through the sites and blogs of online publishers.  

Competitive advantage