Mpire Corporation is the market-leading advertising optimization technology company
that is evolving traditional online advertising into a more relevant and
engaging medium for publishers and advertisers. Backed by Draper Fisher Jurvetson and
Ignition Partners, Mpire is based in Seattle, Wash and offers two distinct
branded services: WidgetBucks™
WidgetBucks™ is a vertical shopping ad network that serves
1.5 billion monthly ad impressions through the sites and blogs of over
26,000 publishers. Proprietary performance-driven ad technology called
YieldSense™ makes over 17,000 optimization decisions per second,
resulting in an average eCPM increase of 50-60 percent for publishers.
- AdXpose™ is patent-pending optimization technology that gives brand
marketers and agencies campaign verification and optimization anywhere
their ads run across the Internet, including exchanges, ad networks and
direct publisher placements.
WidgetBucks shares revenue from CPC (cost-per-click) and CPM (cost per thousand impressions) feeds distributed through the sites and blogs of online publishers.