Mpire Corporation is the market-leading advertising optimization technology company
that is evolving traditional online advertising into a more relevant and
engaging medium for publishers and advertisers. Backed by Draper Fisher Jurvetson and
Ignition Partners, Mpire is based in Seattle, Wash and offers two distinct
branded services: WidgetBucks™
Matt Hulett is the Chairman and Chief Executive Officer of Mpire. He is a serial entrepreneur who has successfully built profitable companies from scratch. After joining Mpire as CEO in early 2006, Matt turned the standalone comparison shopping site into a multi-vertical ad distribution platform that serves over a billion impressions a month. Before Mpire, Matt was President of the corporate travel division of Expedia, Inc., the world's largest online travel company, where he launched the corporate travel business from an idea to a billion dollar worldwide leader in just a couple of years. Prior to Expedia, Matt was a founding partner of the next generation entertainment company, AtomFilms. He served as President of Atom Entertainment, a firm backed by both Sequoia Capital and Macromedia and was purchased by Viacom for $200M. Under Matt's direction, Atom captured over 20 million unique monthly users and became a leading consumer destination. Matt was the founding consumer products leader at RealNetworks, launching many of the company's most successful products including the RealPlayer and its premium subscription software businesses. Matt also ran the market-leading Reflection X product line at AttachmateWRQ, a privately held provider of enterprise software. A Seattle native, Matt is a Puget Sound Business Journal 40-under-40 recipient (Sept. 2008), and he offers his extensive executive business insights through his personal blog, http://startupwhisperer.com.
Greg Harrison is the Co-Founder and Chief Technical Officer of Mpire. Greg co-founded Mpire, in 2005, and oversees the company's network which processes 10-15 terabytes of data each month. Prior to Mpire, Greg was an Entrepreneur-in-Residence at Ignition Partners, where he researched the impact of Web services platforms on consumer businesses. Prior to Ignition, Greg served as CTO and VP of Engineering of Vidiator, a Hutchison Whampoa Limited company responsible for deploying all of Hutchison's 14 global third-generation wireless carrier infrastructure. Before Vidiator, Greg held a number of senior engineering, product and program management positions at Envision, Loudeye, and Mosaix, and he has also founded and operated his own consulting and software development company. Greg holds a B.S. in Computer Information Systems from Colorado State University.
Kirby Winfield is the Chief Revenue Officer of Mpire. Kirby joined Mpire in August, 2008 and is responsible for the company’s advertising sales and distribution strategy. Before Mpire, Kirby operated Ascend Solutions, which provided strategic guidance for portfolio companies of Clearstone Venture Partners, Monster Venture Partners, and Wescom Capital. Prior to Ascend Solutions, Kirby was the General Manager and Vice President of the consumer Web site division of Marchex, Inc. (MCHX), overseeing more than 200,000 owned and operated Web sites. During his tenure, Marchex grew to 31 million unique monthly visitors and conducted a successful NASDAQ IPO. Prior to Marchex, Kirby was responsible for corporate, brand, and product marketing at Go2Net (acquired by InfoSpace [INSP]), which became a top 20 online network and conducted a successful NASDAQ IPO during his tenure. Kirby sits on the Board of Directors of SharperAgent, LLC, a leading provider of CRM and marketing services to real estate agents, and invests in and advises a number of online media startups.
Jeff Bergstrom is Chief Financial Officer of Mpire. As Mpire’s CFO, Bergstrom is responsible for managing the company's financial strategy and operations, as well as overseeing and implementing all financial reporting, forecasting, tax functions, and cash flow operations. Jeff has been an Internet startup "exit" veteran during his 18-year financial career. He has managed multi-billion-dollar acquisitions and mergers, facilitated private equity transactions, and navigated business finances during tough macro-economic times. In all, Bergstrom has built and sold three tech and Internet companies resulting in over $2.2B in shareholder value. He spent five years with Internet company Go2Net, helping the company grow to over $110M in annual revenue and $40M in annual operating cash flow. He was deeply involved with the purchase and integration of nine companies in two years, and also led the financial team ultimately responsible for the acquisition by InfoSpace for approximately $2.0B. Before Mpire, Bergstrom was CFO of The PowerTech Group, senior director of finance within Areva T&D, a French public multinational industrial conglomerate, and Controller of Risk Management Solutions, which was sold to a private equity fund run by Morgan Stanley. He has also had two tours of duty with Arthur Anderson, LLP.
Matt Pangrazio VP of Sales
Matt Pangrazio is the Vice President of Sales at Mpire. Matt joined the company in January 2009, and is responsible for the company’s advertising sales strategy. Before Mpire, Matt was the Director of vertical markets, a sales division of Marchex, Inc. (MCHX), where he was in charge of bringing in vertically focused advertisers to the Marchex advertising network. During his tenure, Matt brought in over $5 million in quarterly revenue. Prior to Marchex, Matt was a sales manager at Go2Net (acquired by InfoSpace), which became a top 20 online network and conducted a successful NASDAQ IPO during his tenure. Matt holds a B.A. in Anthropology from the University of Washington.
Dean Jutilla is Director of Marketing and Social Media for Mpire. Dean joined Mpire in October 2006 and today oversees all external-facing marketing, public and media relations efforts, including the company's blogs. He is a 17-year marketing communications veteran who has worked at both eBay (2004-2006) and Yahoo! (1999-2002), and also served as principal and owner of his own marketing communications firm.
WidgetBucks shares revenue from CPC (cost-per-click) and CPM (cost per thousand impressions) feeds distributed through the sites and blogs of online publishers.