Vizu

Startup/business
flags/United States.gif

California, United States
http://www.vizu.com

Vizu is the leading online brand advertising measurement system. Our Ad Catalyst real-time measurement infrastructure for assessing ad campaign effectiveness provides powerful benefits for publishers and advertisers. Through the use of Ad Catalyst, our clients gain actionable brand lift data on their online advertising campaigns, giving them a powerful ROI metric. Vizu is a privately-held company based in San Francisco, CA, with backing from leading venture capital firms Draper Fisher Jurvetson and Greycroft Partners. For more information visit: www.vizu.com – Advertise With confidence.

Management Bio

Dan Beltramo (CEO):

Prior to co–founding Vizu in 2005, Dan served as acting vice president of marketing at Destination–U, an online college research and matching service for students. Previously he was vice president of marketing at Instill Corporation, where he led corporate product strategy, business development, marketing communications, and public relations. Dan joined Instill from the Clorox Company where he had spent several years managing various consumer product brands representing over $500 million in sales including Armor All, Fresh Step, Hidden Valley, Jonny Cat and KC Masterpiece. Dan started his career as the founder and president of Hobson´s, an ice cream and dessert business, and subsequently served as a management consultant for the LEK Partnership, where he worked with start–up and global enterprises.

Dan graduated with an undergraduate degree in Decision Analysis from Stanford University and earned his MBA from the Stanford Graduate School of Business.