Verican is a leading provider of network and advertising solutions to the newspaper industry. The Verican Network is built on a scalable "software as a service" (SaaS) business model, enabling newspapers to maximize the value of their online content with a series of integrated products including Classifieds Order Entry, Network Classifieds, Email Newsletter, Recruitment and Personals.
All products are focused on integration within the community and leveraging the network effect by joining publications in surrounding communities. Newspapers within the network share free and paid classified ads throughout the region, greatly expanding their reach, readership and revenue. This creates new classifieds and banner-advertising opportunities, which newspapers can further sell to local businesses. The rapidly expanding Verican Network directly reaches local readers and advertisers, and fills the gap where Google, Yahoo, eBay, and other Internet giants are unable to break in.
Verican products do not risk or dilute local brands because Verican.com is not a destination site. Instead, Verican's products enhance local brands by providing customers more value and access to a greatly expanded network.
Verican works with nearly 200 newspaper customers nationwide, and 8 statewide newspaper associations.
Eric Buskirk (President):
Prior to founding Verican, Inc. in 2003, Eric worked for over 15 years as a systems integration consultant in business operations, finance, sales and customer service for blue chip clients such as Gillette, Chase Manhattan Bank, American Express, Intel, Motorola, ADC Broadband and 3Com.
Eric holds a BS in Finance from the University of Arizona and an MBA in Management Information Systems from Northern Arizona University. He is also an Oracle Certified Professional Database Administrator.
Hobbies: Eric loves to travel and has been backpacking through Australia, New Zealand, Asia, Europe and East Africa, where he climbed Mt. Kilimanjaro. Since starting Verican, his free time is limited, but he still manages to keep up his pilot's license by flying around the country to take care of his newspaper clients.