Specificmedia

Specific Media provides advertisers, marketers and agencies with leading-edge targeting technologies that enable them to reach specific target audiences on the Web. Three brothers founded the company in July 1999: Timothy, Chris and Russell Vanderhook. Since then, the company has grown to become a leading online media network with hundreds of participating advertisers and publishers and industry leading targeting technologies.

Specific Media offers a suite of services that enable advertisers to reach specific audiences online. The company develops, targets and places online advertising campaigns that reach advertisers' desired audience segments, while driving advertising revenue for web publishers. The result is a win-win business model that benefits advertisers as well as web publishers. Specific Media delivers these services through its premium and performance ad networks.

Tim Vanderhook ( Co Founder, President & CEO) :

Tim Vanderhook co-founded Specific Media in July 1999 when he recognized a need in the industry for an ad network that offered premium-site publishers and delivered efficient ROI results for advertisers.

Tim was largely responsible for creating the pop-under ad unit in 2001, when the dot com fallout began. Web publishers needed a new source of revenue to continue operating their companies and advertisers lost sight of the value traditional banners offered. The popular unit provided a large canvas for advertisers to deliver their messages and a new source of revenue for web publishers.

As the Internet ad industry continued to evolve and the pop under ad unit started to fade in popularity, Tim shifted the company's focus toward creating advanced user targeting technologies to support all standard IAB ad units.

Since 2002, he has developed one of the most advanced ad serving platforms in the industry, which gives advertisers the unique ability to serve ads to users based on demographic, behavioral, contextual and geographic data across the web's most popular brand publishers. Today, Specific Media's Premium Network boasts the biggest roster of brand publishers on the web with brand names such as Yahoo, Marketwatch, ABCNews, FOX Sports, MLB.com and virtually every other major media company.

Tim is responsible for the strategic direction of Specific Media and communicating the corporate mission to external audiences.