The Competitive Advantage and Competition:
Our benefits of personalization of content resource give us a unique advantage over competitors. Soleil Mobile Media has several elements that distinguish it from potential competitors: (please email Natasha Soleil, President for the list and more details)
Our real sustainable competitive advantage is lifestyle content with interactive elements that works as a tool for the new smart phones. Whereas, our competitors are still launching WAP applications that offer a text with a picture, wallpaper selection and video games - these competitors include Limelife, Hachette Filipacchi, Hearst Interactive, Conde Nast and for social networks CaféMom.com, ivillage.com, Facebook.com.
Natasha Soleil, President/Founder:
Natasha Soleil has a long history in New Media; Publicity and Business Development with a specialty is consumer content publishing.
Recently, Natasha worked on a consumer screenwriting software program with Syd Field, world-renowned book author and leading authority on the art and craft of screenwriting. Additionally, she produced an interactive animated program with celebrity film composer Michael Kamen, which was broadcasted on Sony Pictures' Screenblast website.
In Natasha Soleil's 12-year history in PR and Business Development varies, she has
worked with ground breaking start-ups as well as industry leaders, such as Intel, Levi's Co., Creative Labs and Walt Disney. At Estudio, a new media animation studio, Natasha launched "Regurge," an interactive music program which was broadcast on Shockwave.com. It received over 5 million viewers a month and garnered many Macromedia Flash Awards. Other programs included "Gary the Rat," with actor Kelsey Grammar, and "The Kelly's," with actor Nancy Cartwright.At Mixman Technology, a music software company, Natasha launched over a dozen music programs with record labels such as Warner Bros., Tommy Boy Records, Virgin Records, EMI/Capitol Records and Interscope Records.
Earlier in her career, Natasha worked in broadcasting as a National French television reporter and radio talk show host for the CBC (Canadian Broadcasting Corporation). There she held a position for the "Ce Soir 6 O'clock News" and hosted the number one radio talk program,"Club Sandwich," in Canada. In 1995 Natasha moved to San Jose, CA, and became the first radio DJ to broadcast live over the Internet with CUCME Technology at KSJS 90.5 FM.
Natasha is a member of Women in Technology and studied for her B.A. in Radio and Television at San Jose State University.
Amit Patel, Chief Technology Officer
Amit Patel is responsible for the overall technical direction at Soleil Mobile Media with a focus on the
development of the new iphone applications. As a developer consulting for Adobe Systems, Amit travels to various conferences 6-8 times a year for speaking engagements. His most recent conferences include; InVision in San Jose, CA., Siggraph in Los Angeles,CA., FITC in Amsterdam, Toca Me Design Conference in Munich, Germany among others.
In addition, Amit works with Firefly Los Angeles, an award winning multi-media design house that specializes in the production of immersive audio-visual environments for corporate and private events.He also continues to develop and design innovative programs in his Studio 314 where he works closely with the design faculty at UCLA Design and Media Art's Graduate Program; lecturing, presenting and taking courses.
Amit holds a B.S. in both Electrical &Computer engineering from Ohio State University and attended a year at Harvard University studying Econometric Modeling. For more information and work samples please visit http://www.apatel314.com/ and http://www.fireflyla.com/.
James A. Fino: VP Production
A fifteen-year veteran in the entertainment industry, producer James A. Fino has thrived in a full spectrum of live-action and animated media production including print, radio, commercials, primetime network sitcoms, online interactive content, and branded entertainment. Clients have included Disney Internet Group, Disney Online/DXD, Touchstone Television, NBC/Universal Television, 20th Century Fox, Comedy Central, NewLine Cinema, Discovery Channel, Sony Home Entertainment, Google/YouTube, Motorola/Good Technology Group, United Online- NetZero, Kyocera Wireless Corp., Endemol USA, Weller/Grossman Productions among others.
As producer at 23D Films, Inc, a full service design, animation, and visual effects company, Fino has expanded the scope of production from traditional film and television to mobile and online entertainment, and branded content. Prior to joining 23D Films, Fino worked on several hit television shows including ABC's 8 SIMPLE RULES and HOME IMPROVEMENT and King OF THE HILL that won an Emmy Award for best primetime animated series.
Fino was recruited in 2000 as Executive Producer of Animation for MediaTrip.com, a major entertainment dotcom. Working directly with Kelsey Grammer, Fino designed and produced the online comedy, GARY THE RAT, which was nominated at the Aspen Comedy Festival for Best Animated Show and Best Comedy on the web.
Fino was recently re-elected Vice-Chair for the 2008-09 term by the Producers Guild of America: New Media Council, Fino has been named to the PGA National Board, twice chaired the NMC Nominating Committee, and honored in 2006 with the first Marc A. Levey Distinguished Service Award. Fino holds a B.S degree in Radio/TV/Film and a B.S. degree in Advertising from the University of Texas at Austin.
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