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Smaato Inc.
Location: 240 Stockton St, 10th Floor, San Francisco, California 94108, United States United States
Founded in: 2005
Stage: Revenue generating
Number of employees: 50+
Funding history:
- Date: 01/2011, Series D: $7 M
Investors: aeris CAPITAL, EDBI, management undisclosed investors
Short URL: vator.co/Smaato

Smaato Inc.

Mobile Advertising
Startup/business
California, United States United States
http://www.smaato.com
About
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Company description

Smaato provides Ads for Apps – operating the leading mobile advertising optimization platform called SOMA. More than 40,000 app developers and premium publishers have signed up with Smaato to monetize their content in 230+ countries.

SOMA’s unique feature is the aggregation of 70+ leading ad networks globally to maximize mobile advertising revenues. Through an open API and the widest range of SDKs, SOMA can be easily integrated with ad networks, ad inventory owners (publishers, developers and operators) and 3rd party ad technology providers.

Smaato is an active member of the Mobile Marketing Association, Singapore Infocomm Industry (SITF), Singapore IT Federation and the German Digital Media Association BVDW. Smaato received a Top 100 Private Company Award by AlwaysOn Media (2011, 2009 & 2007), is one of the AlwaysOn Global 250 winners in the Mobile category (2011), was named a “company to watch in 2010” by Financial Analyst company GP Bullhound and recently was nominated finalist at the EMMA (Effective Mobile Marketing Awards), among other awards.

Smaato Inc. is based in San Francisco, California. The privately held company was founded in 2005 by an experienced International management team. The European headquarters are in Hamburg, Germany and the Asia-Pacific presence of Smaato has been established in Singapore.

 


Team
Business model

Three things Smaato does for mobile publishers:

  • Aggregation of 70+ leading ad networks globally to maximize mobile advertising revenues
  • Reach people worldwide (230+ countries)
  • Highest eCPM and Fill Rate
  • One API, free sign up
  • Widest range of SDKs (iPhone, iPad, Android, S60, Qt, WRT, Windows Phone 7, Blackberry & Bada)
Competitive advantage

SOMA’s unique feature is the aggregation of 70+ leading ad networks globally to maximize mobile advertising revenue. SOMA can be easily integrated with ad networks, ad inventory owners (publishers, developers and operators) and 3rd party ad technology providers.