Shoptext - Shop.Sample.Save Startup/business
New York,
United States
http://www.shoptext.com
About ShopText
ShopText is a mobile commerce and promotions company. Our software
platform transforms any advertisement into a point of sale opportunity.
ShopText technology creates a secure, direct-to-consumer marketplace
where consumers can shop, sample and save.
It works with any:
Text-enabled phone
Major credit card and debit card
Wireless carrier
Traditional and web-based advertisement
For Consumers
ShopText is the new, fun
and easy way to try or buy simply by texting the keyword they see in
any magazine, newspaper, television, poster, jumbotron or other offline
advertisement.
Requires only basic text messaging
Easy registration online or on the mobile phone
Single activation enables orders from any ShopText partner
Just see an ad, order by text and confirm by pin via text to complete an order
For Brands
ShopText is the new way to
connect with prospects and customers. Together, consumers, brands and
media companies create the ShopText mobile marketplace, complete with
payment clearing and fulfillment.
Compatible with any traditional media
Discrete and customizable call to action
Seamless and brand-consistent consumer experience
Integrates with existing supply chain operations or provides outsource option
Establishes direct relationship with your consumer
Steve Roberts joined ShopText in May 2006. Prior to ShopText, Steve's marketing and internet
experience includes COO of McCann Erickson's $200 million relationship marketing company MRM
Partners, CFO of McCann's $650 million marketing services companies and CFO of Modem Media
(acquired by Digitas in 2004), where he led the company's IPO in 1999, and drove its
profitable growth to a run rate of $160 million in revenue. Prior to Modem Media, Steve
held several global and international P&L management positions at United Technologies.
Prior to joining UTC in 1990, Steve was a banker in the Corporate Finance Group of Continental
Bank (now Bank of America) where he structured senior and subordinated debt financing for
radio, paging, cable and newspaper acquisitions and leveraged buyouts. Steve has an M.B.A.
from the University of Chicago and a B.A. from Middlebury College.
Adam Lichstein, COO
Adam joined ShopText in April 2007. Prior to ShopText, Adam was General Counsel and Head of
Corporate Development at MeMedia, Inc. (formerly WhenU), a venture-backed online advertising
company. At MeMedia, Adam oversaw legal, finance, HR and the company's advertising operations
team. Before joining MeMedia, Adam was Managing Director at Razorfish, the Internet services
company. At Razorfish, Adam oversaw the company's east coast region of 350 professionals.
Adam also served as Vice President of Business Affairs at Razorfish where he helped take the
company public and oversaw numerous acquisitions. Adam began his career as an associate at
Morrison & Foerster where he helped start the firm's new media practice. He received a J.D.
degree from New York University and a B.A. from Dartmouth College.