Sanrio Digital

Sanrio Digital is a joint venture between Typhoon Games (HK) Ltd., and Sanrio Co. Ltd. whose aim is to focus on the digital expansion of Sanrio intellectual property assets. This effective collaboration will capitalize on the great number of IP assets that have not yet been fully digitally developed. Furthermore, Sanrio Digital will hold exclusive rights to produce offline products based on its online productions, which is expected to create synergy between the Sanrio traditional offline business and the digital venture; studies have shown that higher revenue generation can be expected if Sanrio online and offline business complement each other.