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Roost updated its business model, management bio's, company description and job for hire details
at 03:53pm March 28
Headquartered in San Francisco, California, Roost is a new social marketing platform for individual professionals and businesses that helps manage their social presence and engage with their customers across key social networks, such as Facebook and Twitter. Roost has more than 20,000 real estate professionals and over 100 companies using its social products. Roost's executive team is comprised of small business and social media experts from Walmart.com, Merchant Circle, Flixter and Social Gaming Network. The company is venture capital funded by Shasta Ventures and General Catalyst. Turn social into business at http://www.roost.com.
Alex Chang (CEO/Co-founder): Alex Chang is CEO and Co-founder of Roost with more than 15 years of experience in the real estate and technology markets. Prior to founding Roost, Alex served as SVP of Technology & Operations of TotalMove, Inc., a free service that supports homebuyers through every step of the moving and real estate process. Before joining TotalMove, Alex was Senior Director of Services for Walmart.com, where he oversaw all consumer service business units. In 1997, Alex co-founded GetawayZone, an online vacation rental marketplace, which merged with VacationSpot and was acquired by Expedia in 2000. As a homeowner, amateur real estate investor and home-browsing enthusiast, Alex is personally vested in creating an easier way for people to search, browse and discover their new home. Alex holds an MBA from University of California, Berkeley’s Haas School of Business.