Ben Saur is the founder and CEO of Recipe Key. Ben is a 2006 graduate of Rensselaer Polytechnic Institute with a Bachelors of Science in Information Technology. Ben previously worked for Ernst & Young as an Information Technology Auditor specializing in non-audit advisory work. Currently, Ben is working towards his MBA at Babson College.
Elise Melvin is the co-founder and CFO of Recipe Key. Elise is a 2006 graduate of Boston College with a Bachelor’s degree in Accounting and Latin American Studies. She received her Masters in Accounting from Boston College in 2007. As a CPA, she currently works for Ernst & Young doing audit work for both public and private companies.
Recipe Key's competitive advantage over its industry peers comes from its stronger, more effective use of technology. Recipe Key has kept up to date with the current technology trends and is a leader in this field. Another piece of Recipe Key's competitive advantage comes from the website's push to become the first to the market in regards to grocery store partnerships. As the first of its industry peers to push for these types of collaborations, Recipe Key will maintain the largest user base. Overall, Recipe Key's innovative and user friendly interface will provide the website with a strong competitive advantage over its industry peers.