Recipe Key

Using innovative and intuitive searching methods, visitors to the Recipe Key website are able to quickly find recipes that match their tastes and dietary restrictions.  When a user has multiple miscellaneous ingredients, that user can input the ingredients into Recipe Key and Recipe Key will give the user a listing of recipes to make based on the user's ingredients, tastes, and dietary restrictions.  Recipe Key expands on the traditional cookbook format by offering multimedia content to aid and guide users throughout the cooking process.  

Ben Saur is the founder and CEO of Recipe Key. Ben is a 2006 graduate of Rensselaer Polytechnic Institute with a Bachelors of Science in Information Technology.  Ben previously worked for Ernst & Young as an Information Technology Auditor specializing in non-audit advisory work.  Currently, Ben is working towards his MBA at Babson College.

 

Elise Melvin is the co-founder and CFO of Recipe Key.  Elise is a 2006 graduate of Boston College with a Bachelor’s degree in Accounting and Latin American Studies.  She received her Masters in Accounting from Boston College in 2007.  As a CPA, she currently works for Ernst & Young doing audit work for both public and private companies.

The Recipe Key business is based upon a combination of a traditional and non-traditional business model.  Recipe Key's foundation is an Internet advertising business model and will offer full featured services to the general public at no cost, while offering space to advertisers on a variable cost program.  Unconventional for a recipe website, Recipe Key aims to partner with online & traditional grocery stores to provide users with an up-to-date digital pantry, coupons, and featured recipes using weekly grocery store specials. 

Recipe Key's competitive advantage over its industry peers comes from its stronger, more effective use of technology.  Recipe Key has kept up to date with the current technology trends and is a leader in this field.  Another piece of Recipe Key's competitive advantage comes from the website's push to become the first to the market in regards to grocery store partnerships.  As the first of its industry peers to push for these types of collaborations, Recipe Key will maintain the largest user base.  Overall, Recipe Key's innovative and user friendly interface will provide the website with a strong competitive advantage over its industry peers.