The impact of social media on public relations and advertising is fundamentally changing the profession. Brand ownership is no longer solely the domain of the institution. A brand is now defined as the sum of all conversations taking place amongst users and it's happening regardless of whether you are part of these conversations or not.
Radian6 is focused on building the complete monitoring and analysis solution for PR and advertising professionals so they can be the experts in social media.
As Chief Executive Officer of Radian6, Marcel brings with him years of leadership with various technology start-ups. A serial entrepreneur, he has raised over $100 million in financing, completed an IPO on the Nasdaq and TSX, and headed up an acquisition by a publicly traded company.
Prior to joining Radian6, Marcel was vice-president of technology consulting at IPTV solutions firm, Mariner Partners. He has also served as chief executive officer and general manager of SalesBridge Canada Corp., and vice-president, fixed solutions division (FSD) of Paris-based, Alcatel, a leading provider of communications solutions to telecommunication carriers. In 1998, Marcel co-founded and was president and CEO of ImagicTV Inc. a start-up company that quickly became the worldwide market leader in IPTV video software solutions. Marcel began his career at NBTel (Aliant Inc.) holding various positions in engineering, planning and marketing.