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Qoof
Location: 69 5th Avenue, Suite 9D, New York, New York 10003, United States United States
Founded in: 2006
Stage: 1.0 (formal launch)
Number of employees: 6-15
Profitable year: 2009
Short URL: vator.co/Qoof-Qoof---The-Video-Commerce-Company
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Followers (5)

Qoof

Qoof - The Video Commerce Company
Startup/business
New York, United States United States United States
http://www.qoof.com
About
Video/documents
Company description

Qoof is the first video commerce platform that maximizes the commerce potential of online video through a unique networking service that matches e-Tailer videos with web publishing channels.

Think QVC for the Internet.

Team

Richard Kligman, CEO and Founder
Richard is the CEO and founder of Qoof, Ltd. He is a serial entrepreneur who has built upon his professional experience in both the promotional marketing and e-Commerce industries to develop the innovations and sales generation concepts that led to the creation of Qoof.

Prior to launching Qoof, Richard was the co-founder and chief visionary officer of IMVITE Ltd., (www.imvite.com) the first Instant Messaging company with a built-in affiliate program. Under his direction, IMVITE blossomed from concept, to funding, to commercial development and penetration in over 140 countries. Richard left IMVITE in July 2005 to focus on researching new Internet commerce methodologies which eventually led him to create Qoof.

Richard has also served as a manager in the high-end promotional products and incentive marketing industry, has experience as an restauranteur, and was a franchise owner of the Adventures in Advertising Corporation (www.aiacorporation.com). Based on his wide range of experience, Richard also speaks at international events on the topics of future technologies, the video industry, and entrepreneurship.

 

Jonathan Stefansky, Executive VP Sales & Marketing
Before joining Qoof, Jonathan served as Executive Vice President of Sales and Marketing for IDT Global Services, a professional services firm and major call center that is a subsidiary of IDT Corporation (NYSE:IDT). At IDT, revenue for sales efforts under his supervision grew by 400% within 3 years. Prior to IDT, Jonathan worked at Akamai Technologies (NASDAQGS:AKAM) as Vice President of Strategic Accounts. Jonathan was responsible for over $4.5 million new revenue within two years of starting his new position. Before this position, Jonathan was Vice President of Network Infrastructure and Architecture, where he was responsible for the company's network deployment in over 70 countries and for 1000 Internet Service Providers. Jonathan is also a former analyst and Vice President of Global Internet Infrastructure at Goldman Sachs and Co (NYSE:GS).

 

Hillel Scheinfeld, Chief Operations Officer
Before joining Qoof, Hillel was employed by IDT Corporation (NYSE:IDT). His various roles at IDT included running the business operations of IDT's telecom division, where he oversaw a 6000% increase in daily minute usage, international expansion, and a profitable merger. Most recently, Hillel served as Executive Vice President of Strategic Development at IDT's Israel office.

In addition, Hillel worked for Goldman Sachs (NYSE:GS) as a project consultant, responsible for managing the asset management group's equity trading system conversion. He was also an employee at NatWest Bank in roles as trading assistant and risk management analyst for the bank's $3 billion mortgage portfolio.

Business model

Retailers use our platform to sell products using the power of video. We can create their own video shopping channel (see www.bluetooth.tv for an example) or/and integrate it into their existing website.

 

We also have a distribution method including a domain parking system for the .TV extension (this should get the Demand Media Guys attention) as well as our own partners network with publishers.

 

Real Revenue Model

  • Monthly Platform Fee
  • Commission on Sales
  • Fee for Click to Call, Click to Chat, Voip calls
  • Per Video View Fee
Competitive advantage

First To Market

First to offer a video solution for the multi-billion dollar affiliate market

Both a Platform and a Distribution Method

 Top Notch reporting and tracking tools

Not an Advertising Network, but a Sales Network

Real Revenue Model

Key clients in place including DrugStore.com, Ice.com, The DishNetworks

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