Mobile ad company has pioneered "signup ads" where users have to opt-in in order to see ads
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the first open and transparent cost per lead (CPL) market. Advertisers
connect to interested consumers through Pontiflex and pay only for
brand-specific marketing leads, not just clicks or impressions that
might never convert.
Pontiflex AdLeads offers
publishers, advertisers and agencies a single point of connection for
CPL media buying, management and optimization. Because Pontiflex
AdLeads is open, advertisers and publishers can use manage all of their
campaigns (even those not generated through Pontiflex) for no charge.
Because Pontiflex AdLeads is transparent, advertisers can optimize
campaigns by mapping leads to their sources and increase returns even
Advertisers use Pontiflex to
generate marketing leads for their newsletters, direct marketing
campaigns, member loyalty programs and vendor-specific sales efforts.