Peer39's semantic technology helps premium publishers, networks and exchanges boost ROI by leveraging semantic targeting capabilities while protecting advertiser brands in real time.
Peer39 has been recognized as the leading innovator in semantic advertising technology. Using natural language processing and machine learning, Peer39's patented algorithms increase the value of online content by understanding meaning and sentiment, and matching the most relevant ad to the page.
The company was founded in early 2006 by engineers, scientists, and entrepreneurs from leading internet companies and academic research centers. Headquartered in New York City, Peer39 maintains a research and development center in Israel. Peer39 Labs conducts primary research in semantic web technologies resulting in a number of patents covering its technology and business practices.