We offer the platform for free and make money by leveraging the data generated by the network. We offer powerful technology, tools and data to partners to no cost, which enables us to build a unique, valuable database. We leverage this unique asset through real-time targeting information, maven/influencer identification, brand monitoring, alternate outputs, and affiliate sales.
Some of our products also have a "freemium" components to them, where partners pay for certain upgrades.
We are disrupting an existing market for companies that outsource their reviews. Several competitors have been successful offering an expensive, paid service for reviews to e-commerce companies. We intend to disrupt this market by offering our service for free; by being open and offering flexible licensing of the data; and by being self-service and easier to integrate.
We also have a broader data set to be applied in more contexts. E.g., we support local events, products, services, and everything in between.