Company description
NeuStep has solved the most detrimental of problems plaguing the virtual tour market through the release of its WebWalk technology. Developed as a compliment to Google's widely popular Street View technology, WebWalk allows a user to seamlessly “walk-through” a location while retaining the ability to look in any direction, (360-view), at any point along the path. Instead of hording the technology internally, NeuStep has created the WebWalk platform, (http://www.webwalk.com), to empower freelance photographers and virtual media companies to service their own local markets.

Team
NeuCompanies(the holding company of NeuStep) is being managed full-time by a teamof individuals with various backgrounds in engineering, technology,marketing and business management. They have considerable workexperience in a variety of environments (military to startups to BlueChips), and have effectively managed many business ideas and turnedthem into profitable business initiatives. The team is supported byseveral influential business executives in the private sector as well.
Business model
NeuStep has shifted from being a full-service media company to a software licensing company. This shift empowers virtual tour providers and photographers to provide WebWalk technology within the real estate industry as well additional industries.
Competitive advantage
NeuStep’sinvestment in 6 years of research and development hasensured a very high barrier to entry for competitors. The continuedleveraging of business relationships created through this businessmodel will secure a pipeline for quick deployment of next-generationNeuStep offerings, already in development.