Networked Insights represents the shift from market research to customer generated insights. We enable companies to engage with their customers on a continual basis to deliver relevant insights on the market, customer and company in real-time.
Until now market research has been based on a point in time. Companies collect transaction history details, demographics, data points collected from research groups, online surveys, focus groups, interviews, etc. They use historical data to make assumptions and guess as to what customers might find relevant or need at some point in the future.
Instead of simply providing a historic perspective on customers, our solutions continually mine customer interactions to deliver relevant insights and customer needs as they happen. Our Insighter™ Chat client enables customers to better define their needs and uncover solutions through anonymous interactions. Customer Insight Platform™, our enterprise tool suite, combines the Customer Interaction Network™, our sponsored social networking platform and a suite of intelligent data mining tools to deliver on-demand personalized research reports based on real-time customer interactions. In combination, our solutions provide insight into why the customer is buying, what resources are used to inform their decision (time, money, opinions, reviews, etc); how the purchase meets their need or fits their lifestyle and what factors will drive loyalty.
Daniel Neely (Founder & CEO): Daniel serves as Networked Insights’ founder and CEO. With over 10 years of management, operational and entrepreneurial experience with technology, manufacturing and services companies, he has expertise in customer intelligence and experience with the challenges companies face in gathering relevant, real-time insights about their customers. Before starting Networked Insights, Daniel co-founded Market Performance Partners, guiding companies in market ownership through customer intelligence. Prior to that, Daniel worked for Scient as the Director of Strategy. Scient was the fastest growing services company in history; it had a successful IPO, grew to over 2000 colleagues and launched over 40 ebusinesses. Before Scient, Daniel was at Deloitte, working on the team that launched esurance, the first online insurance company. Daniel graduated from the University of Georgia.