My Life of Travel is a free travel journal and travel research tool that lets travellers record their journeys, map travel histories, share tips with fellow tourists and keep in touch with friends and family.
Users can create multiple travel journals consisting of an unlimited number of journal entries, stories and photos, using an upload tool which automatically compresses photos before upload in order to save time while travelling.
During the journal entry creation process, the site automatically maps users' travels onto an interactive animated world map, displaying routes travelled. Users can contact each other using the messaging system and send update emails whenever a new trip has been added.
The website hosts over 15,000 independent travel blogs and is currently focussed on establishing partnerships with complimentary travel brands.
Calan Horsman, Co-founder
Calan has spent 11 years building web applications in the technology industry, most recently as CTO of Medicexchange- a leading medical imaging portal offering per-use software licensing, sales, online downloads, clinical news channels and member communities.
Prior to Medicexchange, Calan was the CTO of the Playshare Gaming Group where he developed the industry's first online white-label casino deployment system, and a bespoke affiliate system that provides real-time gaming statistics to over 3,000 affiliates.
As a director of Resolution Media in London, Calan has consulted to a number of leading companies including Sony Europe, Ericsson Dubai, Barclays Capital, Deutsche Bank, Dolphin Energy UAE and Medicsight.
When not consumed with new ideas, Calan can be found running, playing cricket or reading.
Lachlan James, Co-founder
A senior web application developer who has spent 7 years building enterprise web applications for large corporates in the financial sector, including the Royal Bank of Scotland, DrKW and, most recently, one of Europe's largest hedge funds, Marshall Wace in London.
Lachlan has vast experience with content management and large-scale mobile applications, including a messaging auction system run through Channel Seven television during the Rugby World Cup.
Lachlan is a seasoned traveller, frequent snow boarder and keen cricketer.
Haim Bener, Co-founder
A senior software engineer and technical architect with 11 years experience building enterprise web applications, Haim has architected large-scale imaging systems within clustered environments and has developed CRM billing systems and communication tools for companies including Orange, Vizumi and the Playshare Gaming Group.
On the rare occasion that he is not in the office, Haim can be found travelling the globe or knee-high in new technologies.
My Life of Travel employs an advertising-based revenue model which enables advertisers to reach travellers through contextually relevant advertising placement on member journals.
My Life of Travel has developed, and is preparing to launch, a contextual advertising platform which enables advertisers to place advertising on specific journals tagged to world locations.
Knowing a user is interested in browsing a journal about Paris means we can allow advertisers to sell cheap Paris flights, hotels, tours, theatre tickets, etc. at the moment a user is researching their upcoming trip.