music,
instruction,
Video,
download,
jazz,
guitar,
drums,
piano,
bass,
rock,
Music Enthusiast Television
Internet video for people passionate about exploring the world of music Startup/business
California,
United States
http://www.musicenthusiast.tv
Music
Enthusiast Television is the video Internet destination for music
enthusiasts – people who have a passion for making music. We
deliver highly engaging video programming for people interested in
learning more about music, playing an instrument or playing a style
of music. Our viewers can view or download a wide range of video
programs over the Internet that emphasize instruction, music making
lifestyles, product information and how-to tips. Complementing our
video programs, we also offer a complete social networking and music
community that allows our viewers to interact with the community to
share and discuss ideas and views about our videos, learning and
making music, musical products and instruments, tips and techniques
and much much more.
Music
Enthusiast Television is built on 4 key components: 1.) Production
and delivery of high-quality entertaining on-demand video programs
about music streamed to our viewers’ desktop computers over the
Internet. 2.) An advanced advertising and merchandising platform
that contextually links advertisements and sales offers with relevant
video programming. 3.) A secure digital-download service that
allows viewers to purchase, save and play instructional, performance
and how-to DVD videos directly from their personal computer. This
capability provides partner producers, publishers and instructors the
ability to expand distribution and directly sell videos over the
Internet using our secure digital download system. And 4.) a
community platform that enables users to interact with other music
enthusiasts, share ideas and more fully explore the world of music.
Just released V2.0 of our download manager. This version corrected a number of serious bugs as well as improved error handling for downloading videos. The goal was to reduce support calls and so far it works great!
on September 28
Rich Severson of Guitar College will be hosting a new free show at Music Enthusiast - Rich Severson's Guitar College Video Magazine. He interviews great guitarists to get the inside scoop on their techniques and approaches.
on September 14
Just signed Guitar College as a new video producer. Guitar College has a large collection of great jazz guitar videos that will be available for sale at Music Enthusiast.
on September 14
We just shot the first episode of Collector's Corner. This is a guitar specific show along the lines of Antiques Roadshow where we review and rate vintage and collectible instruments. See it later this week on MusicEnthusiast.tv
on September 14
Our revenue comes from 4 distinct and
complementary approaches. 1) pre-roll video and banner advertising,
2) paid video downloads of lessons and performances, 3) paid premium
subscriptions, and 4) related sales (DVDs, instruments, etc. through
eBay, Amazon and other distributors). Additionally, we will be able
to synchronize and integrate select product merchandising linked to
the video content. For example, a video about collecting vintage
Gibson Guitars will launch a window on the screen showing vintage
Gibsons for sale with the “Buy Now” button.
Music
Enthusiast Television was founded in 2007 by Randy Whiting, and Terry
Gordica. Randy
Whiting formerly
was CEO of CommerceNet, and worldwide director for digital media and
eBusiness at Hewlett-Packard as well as Chairman of OnRadio, an early
pioneer in Internet radio. He is a founder of the music instruction
video company, Play Like Me and is also an active jazz
musician/producer working with nationally known composer and
performer Bill Susman as well as the jazz group @Jazz. Terry
Gordica has
been in the media business for over 30 years and was formerly
director of Internet content for ICTV and headed interactive TV for
Bell Canada. He has a television production background having
produced a variety of syndicated “how-to” shows to dramatic
episodic TV series. He also headed a music production company in
Canada that worked with Henry Mancini and Ray Charles. The management
team also includes Tom
Self (CFO)
formerly CFO at Advanced Rendering Technology and MediaGate, Alan
Early a
long-time professional musician as well as senior web engineer having
led various development efforts with U.S. Web and Webex, and Tim Herr (CTO), founder and CTO or the Daily Case Report and COO of On Radio
Just back from the NAMM show in Anaheim. Its the largest and wildest musical products show in the country. 100K+ people, way cool instruments and gear, lots of recording artists and lots of really strange people. Anyway, we shot lots of video for a new show - Bass Notes. Had the opportunity to connect with Flea's (Red Hot Chili Peppers) new company and hope to have an opportunity to interview him. Watch for the debut of "Bass Notes" in Feb.