Music Enthusiast Television is the video Internet destination for music enthusiasts – people who have a passion for making music. We deliver highly engaging video programming for people interested in learning more about music, playing an instrument or playing a style of music. Our viewers can view or download a wide range of video programs over the Internet that emphasize instruction, music making lifestyles, product information and how-to tips. Complementing our video programs, we also offer a complete social networking and music community that allows our viewers to interact with the community to share and discuss ideas and views about our videos, learning and making music, musical products and instruments, tips and techniques and much much more.

Music Enthusiast Television is built on 4 key components: 1.) Production and delivery of high-quality entertaining on-demand video programs about music streamed to our viewers’ desktop computers over the Internet. 2.) An advanced advertising and merchandising platform that contextually links advertisements and sales offers with relevant video programming. 3.) A secure digital-download service that allows viewers to purchase, save and play instructional, performance and how-to DVD videos directly from their personal computer. This capability provides partner producers, publishers and instructors the ability to expand distribution and directly sell videos over the Internet using our secure digital download system. And 4.) a community platform that enables users to interact with other music enthusiasts, share ideas and more fully explore the world of music.

Our revenue comes from 4 distinct and complementary approaches. 1) pre-roll video and banner advertising, 2) paid video downloads of lessons and performances, 3) paid premium subscriptions, and 4) related sales (DVDs, instruments, etc. through eBay, Amazon and other distributors). Additionally, we will be able to synchronize and integrate select product merchandising linked to the video content. For example, a video about collecting vintage Gibson Guitars will launch a window on the screen showing vintage Gibsons for sale with the “Buy Now” button.

Integrated video distribution and download platform and social networking platform designed specifically for the music enthusiast market

Integrated merchandizing functionality enabling to create our own captive advertising and sales system linked to our digital download library

Our own music oriented programming that is episodic and entertaining providing useful information for our viewers

Relationships in the music products and recording industry

Music Enthusiast Television was founded in 2007 by Randy Whiting, and Terry Gordica. Randy Whiting formerly was CEO of CommerceNet, and worldwide director for digital media and eBusiness at Hewlett-Packard as well as Chairman of OnRadio, an early pioneer in Internet radio. He is a founder of the music instruction video company, Play Like Me and is also an active jazz musician/producer working with nationally known composer and performer Bill Susman as well as the jazz group @Jazz. Terry Gordica has been in the media business for over 30 years and was formerly director of Internet content for ICTV and headed interactive TV for Bell Canada. He has a television production background having produced a variety of syndicated “how-to” shows to dramatic episodic TV series. He also headed a music production company in Canada that worked with Henry Mancini and Ray Charles. The management team also includes Tom Self (CFO) formerly CFO at Advanced Rendering Technology and MediaGate, Alan Early a long-time professional musician as well as senior web engineer having led various development efforts with U.S. Web and Webex, and Tim Herr (CTO), founder and CTO or the Daily Case Report and COO of On Radio

• Randy Whiting January 24, 2009

  Just back from the NAMM show in Anaheim. Its the largest and wildest musical products show in the country. 100K+ people, way cool instruments and gear, lots of recording artists and lots of really strange people. Anyway, we shot lots of video for a new show - Bass Notes. Had the opportunity to connect with Flea's (Red Hot Chili Peppers) new company and hope to have an opportunity to interview him. Watch for the debut of "Bass Notes" in Feb.