Moblica

 

Moblica offers online service providers, media companies and content owners a fast track into the world of mobile Internet. By enabling an easy and rapid deployment of any online service as a full-featured mobile application, we extend our partners' reach to every Internet-enabled mobile device.

Moblica brings superior, designed-for-mobile user experience, giving end-users intuitive access to the richness of their favourite Internet services.

 

Check out Moblica's Snaptu applications -

http://www.snaptu.com

Ran Makavy, CEO

Ran has over fifteen years of international experience managing product development, strategy and marketing in the Internet and telecommunication industries. Before Moblica, Ran was head of product management at Followap Inc, establishing the company as the market leader in Mobile IM, leading to its acquisition. Ran was also a Product and R&D manager at Check Point Software Technologies, leading networking and high availability products. Ran is a graduate of Mamram, and holds a B.Sc. in Computer Science and an MBA from AGSM.

Micha Berdichevsky, VP Engineering

Micha has over seventeen years of experience in software development and project management. Running R&D teams from idea stage to launched and delivered products. Prior to Moblica, Micha was Co-Founder and CTO of C.O.Sense developing a multi-participant Interactive TV entertainment platform. Micha was also an R&D manager at B.V.R. Systems, leading flight simulation and battlefield training projects for European and Asian customers. Micha is a graduate of Mamram.

Barak Naveh, CTO

Barak has over seventeen years of experience in initiating, leading and managing software development projects. Prior to Moblica, Barak was responsible for kick-starting new products at SAP Labs. Barak also spent several years in the Silicon Valley working at early stage startups. Barak was CTO at ImageJuice, a company he co-founded. Barak is a graduate of Mamram and holds a M.Sc. in Computer Science.

Lior Tal, VP Business Development & General Counsel

Lior has over nine years of experience leading business development efforts for early stage startups as well as legal experience in intellectual property and commercial law. Before joining Moblica, Lior co-founded and acted as managing partner at Barzam, Tal, Lerer Attorneys at law & Patent attorneys. Prior to that, Lior filled business development positions in software start-ups, including Odigo, DiskSites and Actimize. Lior holds LL.B. and B.A. degrees in Law and Business, a Master degree in Commercial Law, and is an active member of the Israel Bar Association.

Simon Davies, MD Europe

Simon has spent the past sixteen years working within the technology sector, with a particular focus on the convergence of Internet, broadcast and mobile telecoms. Simon was senior principal at the venture capital and strategic consulting firm Interregnum for 11 years. In this role he was involved in early stage ventures such as Yospace as well as carrying out projects for large corporations such as Sony, British Airways, IBM, Microsoft, Chyron Corporation and the BBC. Most recently he was CEO of Objectronix Ltd, an IT security and application hosting company serving clients such as Camelot, Channel 4, Anheuser Busch, Asprey and Lockheed Martin. Simon is a graduate of Bristol University where he holds a B. Eng. in mechanical engineering.

Moblica provides a highly efficient environment for creating and delivering exceptional mobile applications that drive repeat usage. Our solution’s primary breakthrough is the provision of sophisticated functionality and excellence in graphical user interface to users of both mass market and high-end devices alike.

In addition, our solution removes key commercial barriers to delivering such services by ensuring an order of magnitude lower cost of set up, maintenance and future-proofing.

The ability to provide excellent mobile Internet solutions begins with understanding that the environment in which they operate is inherently different from that of PC based solutions. Concepts and designs which evolved for online services accessed from personal computers over broadband networks, where the user faces a large screen, navigates using a mouse and enters text with a keyboard, are mostly inapplicable to the mobile environment without intelligent redesign.

Drawing from this understanding, Moblica overcomes the difficulties that online service providers face and dramatically simplifies the process of launching successful mobile Internet services.

 
Features

Rapid Application Development	Quickly and easily turn online services into compelling mass market mobile applications
Automatic Device Adaptation	User interface is automatically adapted to each device (e.g. select font, resize graphics, map keys)
Dynamic Feature Set	New applications and features are automatically presented to the user without the need for a client upgrade
Intuitive User Interface	Minimize clicks required to access content and perform actions, applications make full use of device softkeys, keypad, shortcuts, and menus
Internationalization	Simple localization and multilingual support
Fast Reponse Time	Smart network and data management
Rich User Interface	Enable visual and functional features beyond the capabilities of the actual handset (e.g. high graphics such as transparencies)
Advertising	Highly targeted adverts can be inserted into applications on the fly
Branding	Any part of an application can be branded
Client Software updates	Mobile device client software updated automatically over-the-air (OTA)
Usage Reporting	Detailed usage reports on user activity, content views, ad views and actions
Handset Support	Supports low-end, mass market, and high-end mobile devices alike, automatically support new devices as they come to market