Great to see publishers, networks and exchanges already leveraging our newly announced, expanded services: now offering ads that work across in-stream placements too! http://bit.ly/nzXAae
on September 19
Mixpo is a video advertising technology provider that enables publishers, ad networks, and agencies to easily deliver dynamically tailored, interactive video ads that are customized for unique audience segments. Mixpo’s SmartVideo Advanced Analyticsprovides automatic multivariate testing and deep insights for marketers wanting to assess and hone campaign performance. Headquartered in Seattle, Mixpo serves, manages, and enables hundreds of millions video ad impressions and thousands of campaigns simultaneously each month throughout the U.S. across in-stream, in-banner, mobile and in-app advertising platforms. To learn more, visit www.mixpo.com.
President + Chief Executive Officer
Anupam is responsible for directing Mixpo's overall vision and strategy. He has a ceaseless passion for solving the complex problems that ad agencies and media companies face in today's multi-media world. Anupam believes that the real needs of advertising and media clients provide the true roadmap for the business. Before joining Mixpo, he led the product management and marketing teams for several MSN online services at Microsoft. He holds an MBA from Cornell University and an undergraduate engineering degree in computer science from Birla Institute of Technology & Science in India.
Chief Technology Officer
Brian is the sage behind the Mixpo platform. He and his team consistently draw customer raves and accolades for the platform's power, simplicity and practical functionality. But they take their greatest pride in efficiently bringing our clients' ideas to life. Before joining Mixpo, Brian brought his experience and innovation to Internet trailblazers Netscape and Real Networks, and most recently Wavelink and Trumba. He has a PhD in Geophysics from Stanford University, M.S. from the University of Michigan, and B.A. from Whitman College.
Vice President, Client Operations
Kate brings over eight years of experience working closely with leading brands and agencies. She is passionate about delighting customers, surpassing expectations, and helping those she works with to achieve maximum success. At Mixpo she is charged with delivering stellar service to hundreds of publishing partners, agencies, and advertisers and building great partnerships with the many leading companies with which Mixpo collaborates. Before joining Mixpo, Kate spearheaded major marketing initiatives for Kaiser Marketing, working directly with clients to provide strategic solutions across multiple communication channels. Kate holds a Bachelor of Science in Management in Marketing and Information Systems from Tulane University.
Vice President, Marketing
Walter has served in senior product marketing roles in the online services space for nearly 15 years, most recently as team lead for some of Microsoft’s largest online consumer services which generate tens of billions of ad impressions each month. Prior to his seven years at Microsoft, Walter built and managed partnerships for the wireless division of AT&T, led product management as an executive for online publisher EarthWeb prior to its acquisition by The Internet.com Network, and founded and consulted a number of start-ups. Walter holds a Bachelor’s degree from Stanford and an MBA from Columbia.
Vice President, Agency + Advertiser Channel
Peter's focus is building new relationships with future Mixpo clients. To him, Sales is not about transactions, it's all about relationships. Before joining Mixpo, Peter built customer relationships for Entercom's digital platform, and served in executive sales and strategy roles at Clear Channel Interactive and Real Networks.
Vice President, Publisher Channel
David is empowering our publishing partners to capture additional revenue every day with Mixpo's technology. His combined experience in both traditional broadcasting and digital sales management makes him uniquely able to understand publisher objectives and challenges. He has held sales leadership roles with CBS and FOX television stations.
Mixpo is a video advertising technology company that enablespublishers, ad networks and agencies to easily deliver dynamically tailored, interactive video ads that are customized for each viewer based on geographic, audience and contextual targeting data. Mixpo’s SmartVideo Advanced Analytics provides engagement and targeting insights to assess and hone campaign performance. Headquartered in Seattle, Mixpo has run billions of video ad impressions to-date, and runs hundreds of campaigns simultaneously throughout the U.S. across in-stream, in-banner, mobile and in-app advertising platforms.
Only Mixpo provides a complete, holisitic technology solution to allow advertisers, publishers and agencies alike to create an online video advertising campaign once and run it on any platform (in-app, in-browser, in-stream) in any device (mobile, PC/Mac, tablet) while maintaining the power of in-the-moment dynamically tailored, interactive creative and messaging. Using Flash and HTML5 languages, Mixpo's technology is fully IAB compliant for VAST, VPAID and Rich Media.