Kontera is a leading provider of In-Text contextual advertising and information services based on patent-pending technology that maximizes relevancy and yield for online advertisers, publishers, and users.

The company’s flagship product, ContentLink™, identifies contextually relevant keywords on a publisher’s webpage in real-time and automatically matches them to relevant ads and information. Kontera's ad network encompasses thousands of publishers using ContentLink ads on websites, forums and blogs, for generating revenues from their content while providing relevant ads and information to their users.

Leading international advertisers in a broad range of product categories benefit from improved ROI on their Pay per Click Advertising Campaigns with Kontera's ContentLinks. Kontera ensures optimal relevancy between ads and users' online experience by serving ads and information that suit the user's frame of mind.

Kontera´s Online Advertising Program is based on advanced patent-pending technology which enables real-time analysis of static or dynamic content. The company has developed proprietary semantic, statistical, linguistic, and yield maximization algorithms, which analyze content, select keywords and then match them to the most relevant contextual ads and information. Kontera's competitive edge and ability to best serve its partners stems from its advanced technology, wide range of eminent advertisers, vast network of publishers, and years of experience in the In-Text Advertising market.

Kontera was founded in 2003 by co-founders Yoav Shaham, Assaf Henkin, and Henit Vitos with the vision of providing relevant information to users at the point of context. Kontera is a privately held company backed by Sequoia Capital, Lehman Brothers and Carmel Ventures, with offices in San Francisco, California New York, New York and Herzliya, Israel.

Yoav Shaham (CEO):
Yoav Shaham is the CEO and Co-Founder of Kontera, the leading provider of In-Text Advertising Solutions, based on patent- pending contextual analysis technology. Prior to founding Kontera, Yoav led Internet start-ups that enabled advertisers to reach users in contextually relevant, non-search environments. Looking to the future, Kontera is developing media-agnostic solutions which will enable advertisers to engage with users on contextually relevant content, whether appearing on mobile screens, via Interactive TV or through another interface. Yoav is a graduate of Tel Aviv University with a degree in Economics and Law.