Named as one of the top ideas in 2006 by the New York Times Magazine, Kiva (www.kiva.org) is the world’s first person-to-person lending marketplace for the poor. Kiva's mission is to reduce global poverty by letting consumers lend to specific developing world entrepreneurs online. These loans help low income entrepreneurs create their own path towards economic self sufficiency. In a little over a year, Kiva has rapidly grown to become the most trafficked site in microfinance with over 70,000 internet lenders supporting thousands of entrepreneurs in 30 developing countries. Kiva has also received wide acclaim from the blogosphere (+10,000 blogs), mainstream media (NPR, BBC, CNN, Wall Street Journal, etc) and development experts (featured at the 2006 Clinton Global Initiative and 2006 Global Microcredit Summit). Headquartered in San Francisco, Kiva is a 501(c)3 non-profit and aspires to be a major internet public good (like Wikipedia).