Stage: Napkin (idea)
Number of employees: 1-5
Short URL: vator.co/IntenseDebate
Super-size your comments! By offering persistent identity, reply-by-email, and integration with social networks, IntenseDebate helps publishers engage their readership. The result: commenters have a richer experience, and publishers see a dramatic jump in page views!
The Intense Debate comment system is built to enable conversation within the comment section. No longer do you have to try to follow the maze of conversations happening in the comments by means of "@ username" or "@ comment number". With Intense Debate the comments are threaded, allowing you to reply directly to an individual comment. The replies are then indented at different levels to make it easier to follow the various conversations.
With Intense Debate, a user can set up an avatar to be shown whenever they make a comment on every site we power. Also find out more about the other commenters around you. Every user has a menu button providing links to their blog(s), profiles on other websites, and rss feeds of their comments. It's never been easier to connect with the other members of the conversation.